Notlith · Cardiff
Social video ads in Cardiff: built for the scroll, timed to the city
A social ad in Cardiff competes with match-day posts, student offers and a feed that may switch between English and Welsh. It has a second or two to earn attention. Notlith produces social video ads remotely from your product and venue photographs, with AI-assisted motion, editing, captions and sound, in the vertical, square and landscape formats each platform expects.
Remote production · From your photos
The opening frame does the work
On a phone, the opening frame is the ad. We design it around one recognisable thing: the product held close, the dish arriving, the jacket catching the light. Text stays short enough to read with the sound off, and the brand appears early without a long logo reveal. Everything after that frame has to earn the next few seconds.
We usually draft several openings for the same ad, each from your own material, so you can test which one stops people in Cardiff and which works further afield. Product details remain faithful in every variant, because a test only teaches you something if each version shows what customers will actually receive.
A city calendar for paid social
Cardiff's year has clear moments for advertisers. Six Nations weekends in February and March, St David's Day on the first of March, students arriving each September and the build-up to Christmas around the city centre all change what people are paying attention to. We plan sets of ads around the moments that matter to you, ready before the dates arrive.
A rugby-weekend version might push opening hours or a delivery cut-off; a freshers' version speaks to a younger audience settling into Cathays and Roath for the first time. Each set reuses the same core material, recomposed for vertical feeds, so the visual identity holds together across the whole campaign.
Welsh, English or both
Squeezing two languages into one caption often weakens both. For audiences who use Welsh, a separate Welsh-language ad usually reads more naturally, and platforms that support language targeting can show each version to the right people. The English version follows the same edit with its own titles, and both are checked by fluent readers before going live.
Where Welsh appears on your packaging or signage, it stays exactly as printed. Generated text is never trusted: titles are set in your brand typeface with every accented character checked, and captions are exported as separate files so they can be corrected without re-rendering the film.
Formats, tests and honest labelling
Delivery normally includes a vertical cut for Reels, TikTok and Stories, a square cut for feeds and a landscape version for YouTube or your website, each respecting safe areas so platform buttons never cover the message. Durations are set per platform in the brief. If an ad uses generated imagery that could pass for filmed reality, we recommend switching on the AI label the platform provides.
We never generate customers, reviews or influencers to make an ad look popular. Results from paid social depend on targeting, budget and offer, which remain in your hands; our part is creative that is clear, accurate and quick to read. Usage rights and any extra variants are set out in the quote.
Fictional concept created with AI
In pictures
Catalog demonstration
See the production approach
English, adaptable to your language
Plan the details
Can you make ads for a student offer?
Yes. The offer wording stays exactly as approved, the product or venue appears as it is, and nothing implies alcohol consumption to a younger audience.
How many variants should we test?
A few openings per ad is usually enough to learn something. Too many spreads a small budget thinly, so we suggest a number based on your spend.
Can you match our existing feed?
Yes. Send examples of posts that did well and your brand guidelines, and the ads will be designed to sit naturally among them.
Will the ads say they use AI?
Where a viewer might believe generated imagery was filmed, we recommend the platform's AI disclosure. The decision and the wording are agreed with you.
Start with your images
Send us your product or venue photographs, the dates that matter to your business and the platforms you advertise on, and we will propose a first set of ads.