Notlith · Leicester
Social Video Ads in Leicester: four briefs, four different hooks
A social advert has about a second to make its point, and the right point depends on who is scrolling. In Leicester that could be someone ordering a Diwali sweet box, a regular at a market stall, or a shopper choosing between Fosse Park and an independent in the Lanes. Notlith makes short social video ads remotely from your product and venue photographs, with editing, AI-assisted motion and sound.
Remote production · From your photos
Gifting with a deadline
Diwali, Eid and Christmas each create gifting deadlines, and Diwali moves between October and November from one year to the next. An advert for a festive range should lead with the cut-off: order by this date for collection or delivery. We design that date as a large, editable text layer that still works on a muted phone.
The product is the hook, shown complete in the first frame: the open box, the hamper, the jewellery set. We cut separate versions for stories, reels and feeds, each recomposed rather than cropped. When the deadline passes, a second version switches to in-store collection without rebuilding the advert.
Weekly offers from the market
Traders at Leicester Market, just south of the Clock Tower, change what they sell with the season and sometimes with the week. An advert for a stall has to be quick to update: this week's fruit, a new cheese, the fish that just came in. We build a reusable template with your stall name, location and opening days fixed.
Each new edition then needs only fresh photographs and a line of copy. Produce must look like what is on the counter that day, so it is graded lightly and never generated. A square cut for feeds and a vertical cut for stories cover most of what a trader needs.
Retail park or the Lanes
Fosse Park on the southern edge of the city draws shoppers who drive and compare chains; independents in the Lanes and on Narborough Road appeal to people looking for something they will not find elsewhere. The same product needs a different opening for each: availability and parking for one, the maker or the one-off piece for the other.
We script both hooks from one set of photographs and keep the rest of the edit shared, which keeps reviews manageable. Targeting stays in your ad account, but the creative can be built for it, with wording, length and pace adjusted to the audience you have chosen.
Testing two ideas, not two colours
Small budgets learn more from testing two genuinely different ideas than from swapping a button colour. For a Leicester brand that might mean the product alone against the product in its shop, or an English caption against a Gujarati one. We prepare each variant so the difference is clear and measurable.
Reading the results is your job or your agency's; we do not promise performance. What we deliver is clean variants with consistent file names, so the report makes sense. When one idea wins, the next round builds on it with new cuts from the same source photographs.
Fictional concept created with AI
In pictures
Catalog demonstration
See the production approach
English, adaptable to your language
Plan the details
How long should a social ad be?
As short as the message allows. We usually deliver a short and a slightly longer cut so you can see which holds attention on each platform.
Do you manage the ad spend?
No. We make the adverts; placement, targeting and budgets stay with you or your media partner, and we follow their specifications.
Can captions be in Gujarati or Punjabi?
Yes. We set captions in the script you need and ask a fluent reviewer you nominate to approve them before delivery.
Can we reuse a product film for social?
Often, yes. We recut it for vertical and square frames, add text for silent viewing and shorten it around one hook.
Start with your images
Send product or venue photographs, the offer and the date it ends, and we will propose two hooks to test.