Notlith · Reading
Social video ads in Reading for people on the move
People in Reading scroll on the train to Paddington, between lectures at Whiteknights, in a queue at The Oracle and on the sofa in Earley or Tilehurst. A social ad has a second or two to earn attention in each of those places. Notlith makes social video ads remotely from your product and venue photographs, with direction, AI-assisted motion, editing and sound, designed for the feed.
Remote production · From your photos
Sound off between Reading and Paddington
Assume the sound is off; in a commuter carriage it usually is. The opening frame must show the product or offer clearly, and captions must carry the message without a voice-over. We design text as part of each composition rather than adding subtitles at the end. Large type, strong contrast and the product held in the centre of the frame all survive a crowded carriage.
Short cycles suit a commute: a quick reminder, a slightly longer explanation and a fuller cut for people who tap through. Each version opens differently, because the same first frame seen three times in a week tires people fast. The product stays identical across all of them. Morning and evening slots can even carry different calls to action.
Reaching shoppers before they reach Broad Street
Weekend shoppers often decide where to go before they leave home. A retailer or café in the centre can run short ads on Friday evening and Saturday morning that show one product, one reason and where to find you: inside The Oracle, on Broad Street, in the Harris Arcade or on Market Place.
A location frame built from your own shopfront photograph is more useful than a generic town shot. If you trade in more than one place, we prepare variants with different end cards, so your media team can compare locations without re-editing the main film. That way a coffee shop in the Harris Arcade and a branch inside The Oracle can promote the same offer while each one points people to the right door.
Moments in the town's year
August brings festival visitors and their logistics: camping kit, food, transport, phone charging. Late September brings new students to the University of Reading. December fills the centre with Christmas shoppers. Each moment suits a different message, and ads prepared in advance can go live on the right day. Graduation weeks and the summer holidays change the mix again, so we agree a short campaign calendar with you.
Event names are used factually, without festival or university branding unless you have permission. Generated imagery never shows crowds or famous locations that a viewer might take as an official association. The product, the offer and the date do the work. A welcome-week offer for students, for example, can be shown through the product on a desk in halls rather than through campus buildings.
From the tap to a page that answers it
An ad that promises a menu, a product or a booking should land on a page showing exactly that. We review your destination link alongside the script, so that the first screen after the tap continues the same message and visual style. If the link goes to a booking system for a restaurant in Caversham or a class in Earley, the first frame of the ad already shows that same place.
Each version is delivered in the vertical, square and landscape ratios the platforms require, with safe areas respected for buttons and captions. Usage rights, the number of variants and review rounds are listed in the quote before production begins. Captions are supplied as burned-in text and as separate files where the platform allows.
Fictional concept created with AI
In pictures
Catalog demonstration
See the production approach
English, adaptable to your language
Plan the details
Do you manage the ad campaigns?
No. We produce the videos. Your team or agency handles targeting, budget and reporting, and we supply variants built for testing.
How many versions should we start with?
Usually a few openings and one or two lengths per audience, enough to learn something without spreading the budget too thin. We suggest a set based on your objective.
Can we use photos sent in by customers?
Only with their permission. Genuine customer photographs can be edited into an ad, but we never generate fake customers or reviews.
Can one ad run on TikTok, Instagram and YouTube?
One master can be adapted to each platform's ratios and safe zones. Opening frames and captions sometimes need adjusting for each platform.
Start with your images
Send the product or offer, the audience you want to reach in and around Reading, and the dates when the ads should run.