Notlith · Reading
Product film in Reading for devices, software and things made nearby
Reading was once known for its Three Bs: beer from Simonds, bulbs from Suttons Seeds and biscuits from Huntley & Palmers. Products marketed from the town today include routers, sensors, software platforms and consumer electronics, alongside food, drink and crafts from across Berkshire. Notlith produces product films remotely from your own photographs and screens, with creative direction, AI-assisted motion, editing, colour and sound.
Remote production · From your photos
Heritage is a backdrop, not a selling point
The decorated biscuit tins kept in Reading Museum show how long the town has made and shipped goods. That history can inspire a tone, but it does not belong to a brand today without a real connection, and we will not imply one through vintage styling or borrowed packaging. The same caution applies to the abbey ruins and the Maiwand Lion as backdrops for packaging.
For a local food or drink producer, the film starts with the actual jar, bottle or packet, photographed on a neutral surface and in use. If you sell at the farmers' market or supply cafés in town, a cleared photograph of that setting convinces more than any reconstruction of the past.
Hardware: ports, LEDs and labels that must stay true
A router with the wrong number of ports, a sensor with an invented button or a compliance mark blurred into nonsense will be spotted at once by engineers and buyers. We compare each generated frame with your reference images and CAD renders, and redo any shot that alters the device.
Send front, back and side views, close-ups of connectors and labels, and the product in its packaging. If a colour variant has not been photographed yet, we wait for it rather than recolouring another model. Exploded views and cut-aways are possible only from your own engineering drawings. Regulatory marks and model numbers are checked against your documentation, line by line.
Software that has no physical form
For software companies on the M4 corridor, the product is a screen. We build the film from clean screen recordings or exported interface frames, then add framing, motion and sound so that a buyer understands the workflow quickly and remembers one task the product makes easier. Interface text stays legible on a phone, which matters when the film is shared in a sales thread.
Data on screen must be dummy data, and roadmap features are either left out or captioned as coming later. We never animate an interface into doing something it cannot do. A product manager signs off the sequence before music and grading are finalised. If your platform has separate dashboards for administrators and end users, we can build a short cut for each, from the same set of screens.
One launch, several markets
UK teams based here often launch products that will also sell in Ireland, Europe or further afield. The master can be prepared with text on separate layers, so captions, legal lines and pack shots can be swapped for each market without rebuilding the edit. Plug types, voltage marks and retailer logos differ by country and are swapped with the rest.
Language versions use wording your team or local distributors approve. Formats for retailer pages, marketplaces, trade stands and paid social are cut from the same master, and the quote states which files are delivered and where they may be used. When a distributor in another market needs its own end card, it can be added later from the project files without reopening the main sequence.
Catalog demonstration
See the production approach
English, adaptable to your language
Plan the details
Can you work from CAD renders instead of photographs?
Yes, renders are often cleaner than photos for hardware. We still ask for a few photographs of a production unit, so that finishes and colours match what customers receive.
Will you sign an NDA before a launch?
Yes. Confidential products are common in pre-launch work. Send your agreement with the first brief and we review it before any files are shared.
Can the film place the product in a Reading setting?
If you supply rights-cleared photographs of a real location, it can appear as context. We do not generate recognisable streets or landmarks around the product.
What about food and drink?
What appears on screen must match what the customer buys, in portion, colour and texture. We work from your photographs and do not improve the product beyond reality.
Start with your images
Send photographs or renders of the product from every side, close-ups of labels and one sentence on who buys it and where.