Notlith · Reading
AI video production in Reading: ads for festival kit before the bank holiday
Every August bank holiday, Reading Festival turns a riverside site off Richfield Avenue into a campsite, while its twin runs in Leeds the same weekend. Brands selling tents, waterproofs, power banks, sun cream or snacks to ticket holders have a few weeks to be noticed. Notlith makes those ads with AI from your real product photographs, without borrowing the festival's name, stages or crowd.
Remote production · From your photos
Packing lists, not the main stage
Much of the buying happens at home before anyone reaches the campsite: a list on a phone, a parcel ordered, a quick stop at a shop in town on the Thursday. The ad belongs in that moment. We build it around preparation, a rucksack filled on a bedroom floor, a tent pitched in a back garden as a test, rather than a stage the viewer has not yet seen.
That choice is also a legal one. The festival's name, logo, line-up and site imagery belong to its organisers, and a generated crowd in front of a stage would imply an association you do not have. We keep the film on your product and the weekend in general terms, unless you hold a partnership that allows more.
A wet version and a hot version
Late-August weather in Berkshire can go either way, and an ad promising sunshine looks foolish in a downpour. We cut two versions of the same film: one with rain on the flysheet and mud on the boots, one with glare and people seeking shade. Your media buyer can switch between them on the forecast, and the product shots are identical in both.
Weather is where AI earns its place here, since nobody can shoot the right rain to order. What stays exact is the product: zip pulls, seam tape, the logo on a power bank, the SPF printed on a bottle. Each is checked against your photographs, and any frame where the kit changes shape is rebuilt.
Rules when the audience includes under-18s
Festival audiences include teenagers, so a drinks or snack brand has to think about the CAP Code before scripting. Alcohol ads must not be likely to appeal particularly to under-18s, and anyone shown drinking must be and look over 25; some food and drink categories also face placement restrictions. We write with those constraints from the start, and your compliance contact signs the script off.
Generated people, where we use them, appear only as distant, unidentifiable adults. Anyone seen holding or using your product close up is either a real person recorded with consent or not shown at all. A shot list marking every generated frame comes with delivery, so a disclosure is easy to add if a platform requires it.
From Broad Street windows to the Thursday train
Some last purchases happen in town. A shop on Broad Street or in The Oracle can run a portrait cut on a window screen in the week before, with opening hours and a click-and-collect offer on an editable text layer. The same film, reformatted for social, reaches buyers in Reading and, with the town line changed, those heading north to Leeds.
After the bank holiday, a short follow-up cut can sell what comes next: cleaning kit, replacing what broke, signing up for next year's reminder. If what you really need is footage of people using your tent on site, that requires the organisers' permission and a real crew, and we would tell you so before writing anything.
Fictional concept created with AI
In pictures
Catalog demonstration
See the production approach
English, adaptable to your language
Plan the details
Can the ad mention Reading Festival by name?
Only if your agreement with the organisers allows it, or as a plain factual reference your legal team approves. By default we refer to the bank holiday weekend and camping, not the event's brand.
Can we switch between the rain and sun versions ourselves?
Yes. Both are delivered as separate files in every format, with matching durations, so your media buyer can swap them as the forecast changes over the bank holiday week.
Can you show people using our product?
Close-ups of people with your product come from real recordings made with consent. Generated figures stay distant and unidentifiable, and always appear as adults, in line with the CAP Code.
Does the advert need to be labelled as AI?
We provide a shot list marking generated frames and recommend disclosure where a platform requires it or where a viewer could otherwise be misled about what is real.
Start with your images
Send product photographs, your stockists or shop address, any festival partnership terms and the weeks you plan to advertise.