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Notlith · Exeter

Social video ads in Exeter, for a city people travel into

Customers of an Exeter business do not necessarily live in the city itself. They come in along the estuary, from Cranbrook and the new neighbourhoods east of the M5, or through a Park and Ride site. Social ads can reflect that, area by area. Notlith makes them remotely from your photographs and brand files, with direction, AI-assisted motion, editing, colour and sound.

Remote production · From your photos

close-up of an ochre jacket collar and label
Fictional jacket concept created with AI. It is not an Exeter product, an Exeter shop or a client project. AI transparency
blue can surrounded by splashes and citrus slices

Up and down the Avocet Line

The Avocet Line links Exeter with Exmouth and follows the edge of the Exe estuary between Topsham and Exmouth. Advertisers can target the estuary towns separately from the city, and the message often needs to change with them: a reason to come into Exeter, or a reason to stop on the way.

We make separate openings for each area rather than one generic ad, with your real premises and products throughout. Place names in captions are spelled exactly, Lympstone and Exton included, and travel information comes from you. The ad never suggests a branch or delivery area you do not have.

detail of a sunlit stone wall with olive branches

Cranbrook and the newest addresses

Cranbrook, a new town in East Devon to the east of Exeter, is still being built in phases, and new estates are growing on the city's own edges. Households that have just moved in are looking for a dentist, a gym, a takeaway or a tradesperson for the first time.

An introduction ad earns its place when it answers where, how far and how to book within the first seconds. We keep the opening frame on your real storefront or service, add a route or distance only from your verified information, and close on a single action. Generic new-home imagery is left out; your business is the subject.

woman wearing an ochre jacket standing on a light background

Before the train to the moor or the coast

Since passenger trains returned to the Dartmoor Line in 2021, Okehampton has a regular service from Exeter, and the Exe Estuary Trail draws cyclists and walkers along both banks of the estuary. Shops and cafés near the stations and the trail can reach people planning a day out, the evening before or on the morning itself.

A short ad for that moment shows what someone needs to collect: a hire bike, a packed lunch, a map or a waterproof, and where to pick it up on the way. We use your real stock and premises. Moorland or estuary shots appear only from licensed images, captioned as destination context, never as your doorstep.

leather armchair seen from the front against a beige background

Ending on the Park and Ride stop

Devon County Council runs Park and Ride sites near the M5 junctions, and some visitors reach the centre that way. For a shop or restaurant, the final frame of an ad can tell them where to get off the bus and how far they then have to walk.

We design the closing card around that practical step: nearest stop, walking time, opening hours, link to book or buy. It is written to be read with the sound off, at phone size, in a few seconds. If routes or stops change, the card is updated without touching the rest of the ad.

Catalog demonstration

See the production approach

Fictional jacket concept created with AI. It is not an Exeter product, an Exeter shop or a client project. AI transparency
English, adaptable to your language

Plan the details

Can you target Exmouth and Topsham separately from Exeter?

Targeting is set in your ad account, but we produce separate openings and captions for each area so the creative matches the audience you select.

Can the ad show Dartmoor?

Only from licensed images you supply or approve, captioned as the destination. We never imply that your shop or café sits on the moor when it is in the city.

Do you write the on-screen text?

Yes. Captions are part of the edit, written for silent viewing and approved by you before delivery.

Can we include a discount code?

Yes, as an editable title. We keep offer terms short and link to the full conditions, so the ad stays compliant and easy to refresh.

Start with your images

Send us your photographs, the areas you want to reach and the action you want people to take, and we will propose a set of variants.