Notlith · Coventry
Social video ads in Coventry: inside the ring road, out to the county, on campus
A Coventry business placing social ads usually draws a circle on a map. Inside it are the shops within the ring road, the Warwickshire towns of Kenilworth, Leamington Spa, Rugby and Nuneaton, and two university populations. The same short advert rarely suits all three. Notlith makes social video ads remotely from your product photographs, with a version for each circle you actually target.
Remote production · From your photos
Shoppers already walking the precincts
Inside the ring road, people can reach the Upper and Lower Precincts, the market and Spon Street on foot. An ad aimed at them should give a reason to walk somewhere today: a new arrival, a collection point, a limited run.
We open on the product itself in the first second, then a simple caption naming the street or landmark of the shop, as you approve it. The ad must work with the sound off, because it is often seen on a phone between errands. We do not generate a crowd outside your door.
Reaching Kenilworth, Leamington and Rugby
Customers in surrounding Warwickshire towns may know your brand but make the trip into Coventry only occasionally. For them, delivery, click-and-collect or parking details matter more than the shopfront, and the advert should say so plainly.
We cut a separate version that leads with the practical promise, then shows the product. Delivery areas and charges appear only from your confirmed terms. A town name in the caption, such as Leamington or Rugby, tells the viewer straight away that the offer reaches them. Running both versions side by side shows which message suits each audience without guessing.
Two campuses, two kinds of week
Coventry University is in the city centre, while the University of Warwick's campus lies on the south-western boundary with its own shops and venues. A food, drink or service brand targeting students should treat them as separate audiences with different journeys into town.
Welcome weeks in September and the end of exams in early summer are obvious moments, but your own trading data is a better guide. We prepare short variants with different openings, so you can learn which first frame holds a student's attention. Student discounts appear only as you define them.
Reading the numbers by postcode
Platforms report results by area, age and placement. A version that performs in CV1 may do nothing in CV8, and that tells you something about the message, not just the budget. We design versions so the differences between them are deliberate and easy to interpret.
When you share the results, we can adjust the next cut: a different first frame, a clearer offer, a shorter ending. We never promise reach or conversion figures, and we do not read a single week of results as a verdict on the whole idea. The number of versions and revision rounds is set out in the quote.
Fictional concept created with AI
In pictures
Catalog demonstration
See the production approach
English, adaptable to your language
Plan the details
How long should a social video ad be?
Often between six and twenty seconds, depending on the platform and the message. We plan the opening second first, then decide the length.
Can you manage our ad budget?
No. We create the videos; your team or agency handles targeting and spend. We can deliver versions labelled clearly for each audience.
Can one product appear in several ads?
Yes. From one set of good photographs we can make several variants with different openings and captions, each checked for product accuracy.
Which formats do you deliver?
Vertical for stories and reels, square for feeds and widescreen when needed, each with captions burned in or supplied separately.
Start with your images
Send us your product photographs and the areas you plan to target, and we will propose a first set of variants.