Notlith · Oxford
Social video ads in Oxford for three audiences on the same street
On Cornmarket Street on a weekday, a student, a resident and a coach-trip visitor may all see the same advert and want different things from it. Notlith produces social video ads remotely from your photographs and brand files, with creative direction, AI-assisted motion, editing and sound, and with separate cuts so each audience gets a reason to stop scrolling.
Remote production · From your photos
Students arrive in October and leave in June
The start of Michaelmas term brings a new intake looking for bikes, coffee, gyms, clothes and places to eat. A campaign timed for freshers' weeks needs to be ready before term begins, with a clear offer and a location people can find on their first walk into town. Student discounts, loyalty cards or late opening hours belong in the first seconds of the ad, written exactly as you offer them.
The vacation then changes the audience entirely. We often plan a term-time set and a summer set from the same photographs, so your account does not keep speaking to students who have gone home. Summer schools and language students then arrive, which can justify a third, internationally minded set with simple captions and fewer local references.
Residents in Headington, Summertown and East Oxford
Neighbourhood businesses mostly depend on people who live nearby. Paid social lets you target by area, and the creative should feel equally local: your shopfront, your counter, the product in a customer's hand, all from photographs you supply.
Generic city skylines add little for a resident who sees them daily. A strong opening frame showing the product or service in the first second tends to matter more than scenery, particularly on mobile. For Headington traders near the hospitals, ads that run before early shifts or at lunchtime may reach staff who rarely visit the city centre.
Visitors deciding in the next hour
Tourists and day visitors browse on phones between colleges and museums. For them, short ads with location, opening hours and one clear reason to come in work better than brand storytelling. Captions are essential, since many watch without sound in a crowded street.
We will not show your shop next to a landmark it is not near, or generate a queue outside the door. The ad shows the real place and lets the offer do the work. Directions from the bus station at Gloucester Green or from the railway station are often more useful than a slogan.
Building a set rather than a single ad
Platforms reward variation, so we deliver several openings, lengths and ratios from one approved master: vertical for Stories and Reels, square for feeds, short bumpers for paid placements. Each is recomposed rather than cropped.
Two review rounds let your team check product details, copy and compliance. The quote lists the variants and the usage of the files, so you can test, pause and relaunch without commissioning a new edit each time. File names and specifications follow each platform, so your agency or in-house marketer can upload them without reformatting.
Fictional concept created with AI
In pictures
Catalog demonstration
See the production approach
English, adaptable to your language
Plan the details
How many variants do we receive?
That is agreed in the quote according to your channels and testing plan. We design the set so new openings can be added later. Seasonal refreshes for term time and summer are planned the same way.
Can you target ads at university students?
Targeting is set in your ad platform. Creatively, we can write for students, avoiding university names and crests unless you have permission.
Do you run the ads for us?
No. We produce the creative files and specifications; your team or agency manages placement, budget and targeting.
Can we use user-generated photos?
Yes, if the people who took them have given permission for advertising use. We do not imitate customer content with generated images.
Start with your images
Send product or venue photographs, your brand files and the audience and season you want the first set of ads to reach.