Notlith · Sheffield
Social video ads in Sheffield: planned around the city's year
A Sheffield audience changes noticeably through the year: students arriving in September, festival-goers in July, walkers heading west every weekend, shoppers in the weeks before Christmas. Social ads tend to perform when they meet those moments with something specific. Notlith makes vertical, square and landscape video ads remotely from your product and venue photographs, with editing, AI-assisted motion and sound designed for a thumb that keeps scrolling.
Remote production · From your photos
September: two universities, one fresh audience
When new students arrive for the University of Sheffield and Sheffield Hallam, many are looking for a phone contract, a gym, a takeaway, a bike shop and a decent cafe all in the same fortnight. An ad aimed at them should name the offer and the location in the first line, because they do not yet know the city. International students arrive at the same time, so a caption-led version without slang may reach them more clearly.
We cut short variations rather than one long film: a six-second hook, a fifteen-second version with the offer and a static end frame with the address. Student discounts appear only as you confirm them.
Summer and the outdoor weekend
In warmer months, many Sheffield weekends are planned around the Peak District and festivals in the parks. Outdoor retailers, cafes on the routes west and drinks brands can tie an ad to that rhythm, posting on Thursday and Friday when plans are made.
Imagery of hills and edges should be your own or licensed, and never a generated landmark presented as a real place. A product on a rock in the right light is often enough; the audience fills in the rest. Tramlines weekend brings its own crowd to Hillsborough, and an ad can mention those dates without implying any link to the festival.
Christmas in the centre and at Meadowhall
Shops in the city centre and in Meadowhall compete for the same gift budget in November and December. A clear gift ad shows the item, the price band you approve, the packaging and where to buy, in that order, within a few seconds.
We prepare the festive version alongside the standard one so the visual identity stays consistent. Dates for last orders or late opening sit in editable text, ready to update as the season moves. A separate cutdown for the January sales can reuse the same set and lighting.
Testing without overspending
Social platforms reward variety, so we deliver a small set of hooks and openings built from the same assets. You can test which first frame holds attention, then put spend behind the stronger version without commissioning a new film.
Captions are burned in for silent viewing and checked for spelling, including local street names. The quote lists the number of variants, formats and review rounds, and each ad is approved by your team before it runs.
Fictional concept created with AI
In pictures
Catalog demonstration
See the production approach
English, adaptable to your language
Plan the details
Do you manage our ad accounts?
No. We produce the video ads and their variants. Your team or agency handles targeting, budgets and publishing on each platform.
Can ads mention local events?
You can reference dates and timing, but festival names and logos should only be used if you are an official partner or have permission.
Are AI-assisted ads labelled?
We recommend following each platform's disclosure settings for AI-generated or altered content, and we tell you which shots involved generation.
Can we reuse the ads next year?
Often, with updated dates and offers. Usage rights for the delivered files are set out in the quote.
Start with your images
Share the season or moment you want to reach, the offer and your photographs, and we will propose a set of ad variants.