Notlith · Sheffield
AI video production in Sheffield: a campaign film from your own material
A city known for making things has little patience for fakery, and an AI-assisted advert in Sheffield should respect that. Notlith builds campaign films from your real photographs and references: one idea, a script, a look, then AI-assisted imagery and motion, editing, grading, music and sound. What the AI is allowed to change, and what it must leave alone, is agreed before any frame is generated.
Remote production · From your photos
One idea that belongs to the brand
A campaign film for a Sheffield homeware maker might hang on the idea of an object that lasts; for an outdoor brand, on the hour before dawn on a gritstone edge; for a brewery, on the taproom at closing time. The idea comes first, then a script of a few lines, then a visual reference board.
AI is useful for building the world around your product: light, texture, atmosphere, camera movement. It is not used to invent the product itself, or to add features, finishes or awards that do not exist. For a cutler, that means the blade, the handle and any stamped mark stay exactly as photographed, however dramatic the light around them.
Lines we do not cross
We do not generate people giving testimonials, crowds suggesting popularity or real Sheffield landmarks altered or placed where they are not. Park Hill, the Winter Garden or the Peak District edges appear only from licensed photographs and are never reshaped.
Product fidelity is checked frame by frame against your references: the shape, the colour, the label, the logo. When motion drifts, we correct it or cut the shot. You also receive a note of which shots involved generation, so you can follow platform labelling rules.
A master and its cutdowns
The master film is usually landscape for websites, presentations and screens, with vertical and square cutdowns planned from the start rather than cropped afterwards. That way a product on the left of a wide frame is not lost in a narrow one. Platform-specific openings, such as a first second designed for TikTok, are planned at the treatment stage.
For brands selling beyond the UK, language versions can carry translated captions or voice, each checked by a fluent reader on your side. Review rounds, formats and usage of the delivered film are set out in the quote.
Preparing your material, and knowing when to shoot
Send sharp product photographs from several angles, flat label artwork, brand guidelines and two or three films you admire with a note on why. Mark anything that must not change, such as a stamped mark on a blade or a precise colourway. Old catalogue pages or archive photographs of your works are worth including too, since heritage material often gives a Sheffield brand a distinctive look.
If the campaign rests on a real person, a real place at a specific moment or a demonstration that must be filmed for trust, a conventional shoot is the better choice. We will say so plainly rather than stretch AI beyond what it does honestly.
Fictional concept created with AI
In pictures
Catalog demonstration
See the production approach
English, adaptable to your language
Also for venues
A place to show off? We turn it into a film.
Our films go beyond products: dining room, terrace, suite or office, we showcase your space from your own images.
Plan the details
Is the whole film generated by AI?
No. AI assists with imagery and motion, while the idea, script, selection, editing, grading, music and sound are crafted by our team around your real material.
Can the film feature a Sheffield landmark?
Yes, from properly licensed photographs, shown as it is. We do not generate or alter recognisable places to suit the story.
Should the advert be labelled as AI-assisted?
We recommend transparency and follow the disclosure options of each platform. We tell you exactly which shots used generation.
Can we use the film on television or outdoor screens?
Possibly, depending on the formats and usage set out in the quote. Broadcast clearance requirements should be discussed at the start.
Start with your images
Send product photographs, brand guidelines and a short note on the campaign idea, and we will reply with a first treatment.