Notlith · Napier
Social video ads in Napier: deco style without the cliché
Napier's look is so recognisable that it is easy to borrow: sunbursts, pastel facades, a vintage car. In a feed, that shorthand only works if it serves the offer. Notlith creates social video ads remotely from your product and place photographs, with creative direction, AI-assisted motion, editing and sound, cut for each placement.
Remote production · From your photos
Sunbursts and pastel, used with a reason
The geometric ornaments on Napier's 1930s buildings make strong graphic material for an ad. Used everywhere, they turn every business into a souvenir. Used once, with intent, they can say that a product or venue is rooted in this city. In a city where deco imagery is everywhere, restraint often stands out more than another sunburst.
We decide early whether period styling belongs to your brand or only to a single campaign. If it belongs, typography and colour are designed to sit beside your logo. If not, we keep the ad contemporary and let one real Napier detail, photographed by you, carry the sense of place. That choice saves you from a campaign that looks like everyone else's in February.
Cellar door weekends, shown to adults
Wineries around Taradale, Bay View and the plains promote tastings, long lunches and seasonal releases on social media. Alcohol ads in New Zealand sit under the Advertising Standards Authority's code, and the platforms have their own age settings for alcohol content.
We build these ads around the place, the food and the occasion, with hooks that do not depend on drinking itself. Age targeting is set in your accounts, and we deliver versions that work with those limits. Event details and booking links appear on screen exactly as you approve them.
Hiring for the picking and packing season
Orchards and packhouses on the Heretaunga Plains recruit seasonal workers for harvest, and social ads are one route to reach them. The viewer wants to know the role, the location, the hours and how to apply. Recruiters also need ads that read clearly on a small phone screen, often without sound, and in the evening after a working day.
We put those facts on screen early, in plain language, and keep imagery to your own orchard and packhouse photographs. Pay and conditions are shown only as you supply them. We do not generate workers or testimonials, because recruitment ads must describe real conditions. Accommodation or transport details appear only if you actually provide them.
Visitors who are already here
On cruise days, during Art Deco Weekend and through the summer holidays, people are in Napier with a few free hours. An ad shown to them should say how close you are and what they can do in the time they have. They are deciding fast, often on foot and without knowing the street names yet.
We cut short vertical versions with the walking route or landmark you choose, such as Marine Parade or Emerson Street. Opening hours are on screen. The ad does not promise availability you cannot guarantee on a busy day. A version for the following weekend can be prepared in the same session, with the dates changed and nothing else.
Fictional concept created with AI
In pictures
Catalog demonstration
See the production approach
English, adaptable to your language
Plan the details
Can we use Art Deco imagery we do not own?
Only licensed photographs, or illustration inspired by the style rather than copied from a particular building's artwork. Copying a specific building's ornament can raise rights questions.
How many variations should we test?
A small set is easier to read: two openings and two end cards, for example. We agree the number in the quote. More variants can come once you have early results.
Can you place the ads for us?
No. We deliver the files ready for your ad accounts, with naming that makes each variation easy to identify. Exports follow each platform's current specifications.
Do recruitment and alcohol ads need different care?
Yes. Recruitment ads need accurate, current job details that you approve. Alcohol ads need to follow the advertising code and platform rules, which your team confirms before launch.
Start with your images
Send your product or venue photographs, the areas you target and the one action you want viewers to take.