Notlith · Napier
AI video production in Napier: launching a deco-inspired range
Picture a Hawke's Bay furniture or homeware maker releasing a range drawn from the geometry of Napier's 1930s facades, timed for February when Art Deco Weekend puts that style in front of visitors. Notlith makes the AI ad film remotely from your product photographs, design drawings and brand guidelines: concept, script, AI-assisted imagery, editing, grade, music and sound.
Remote production · From your photos
A range drawn from Tennyson Street
The rebuilt centre is full of motifs a designer can borrow: stepped parapets, sunbursts, zigzag friezes and stylised Māori patterns on some facades. A range inspired by them already carries a story, and the film's task is to make the link visible without turning the product into a souvenir. A February launch puts the range in front of people already paying attention to the style.
We start from your design references and your own photographs of the buildings that inspired you. The film then moves from a facade detail to the matching line on the chair or lamp. Patterns with cultural meaning are only referenced with the guidance you have received. A chair or lamp that echoes a Napier parapet should remind viewers of the street, without copying it.
The chair stays as built
A buyer looking at a deco-inspired piece checks proportions, joinery, fabric and finish. If an AI-generated shot softens a curve or changes the timber, the film misrepresents the product. Upholstery colours are graded against your swatches under neutral light. Brass, chrome or lacquer finishes are checked for colour and reflection in every scene where they appear.
Every frame showing the product is compared with your photographs and drawings, and anything that drifts is corrected or replaced. Generation is used for settings, light and motion around the piece, not for the piece itself. This is what keeps the advertising truthful when the piece arrives at someone's home or in a showroom.
A 1930s room that never existed
The campaign can place the range in a period interior: a Napier living room with a radio, rugs and afternoon light. That room can be generated, as long as no one mistakes it for a historic photograph or a real house in Marewa or on the hill. A fictional room can set the period mood while the product remains the honest centre of each scene.
We give the generated room a contemporary grade and keep it free of archive cues such as scratches or sepia. Real buildings appear only in your own photographs. If the brief calls for the range in a real home, a photographic shoot is the better route. The distinction between invention and documentation stays visible throughout.
From February into the year
The launch window is the weeks around Art Deco Weekend, but the range has to sell afterwards, in the showroom, online and perhaps to stockists in Wellington or Auckland. Some of those buyers will never have walked down Tennyson Street, so the product must explain itself without the local reference. A short line of text can name the inspiration.
We plan a hero film for the launch, vertical cuts for that week's social posts and a quieter edit without festival references for later use. Content generated with AI is labelled in line with the platforms' rules and your own policy. Ownership and permitted uses of the delivered film are set out in the quote.
Catalog demonstration
See the production approach
English, adaptable to your language
Plan the details
Can we use the festival's name in the film?
Only with permission from its organisers. Otherwise we refer to February and the city's Art Deco heritage in plain words. The rest of the story stays the same.
Can you use facades from Napier streets?
Yes, from photographs you took or licensed. We do not generate a lookalike of a specific real building. Your own images keep the link to the city real.
What if the product is still a prototype?
We can work from prototype photographs and drawings, but final colours and finishes must be confirmed before the grade. Changes later would mean regenerating several shots.
Can the film include people?
Fictional figures can appear in the generated room, clearly not real customers. We never create testimonials. They are designed to look illustrative, not documentary, and carry no name or quote.
Start with your images
Send photographs of each piece, your design references from Napier buildings and the launch date you are working towards.