Notlith · Napier
Product film in Napier: Hawke's Bay wine, one vintage at a time
Wineries and orchard producers around Napier sell products that change every year. A new vintage brings a new label, sometimes a new blend and a new story to tell buyers. Notlith makes product films remotely from your bottle shots, label artwork and tasting notes, with creative direction, AI-assisted scenes, editing, colour and sound, while the bottle itself stays exactly as produced.
Remote production · From your photos
Each release is a new product
A Syrah from one vintage can differ from the next in label year, closure, alcohol figure and blend. A film made for last year's release will show the wrong bottle within months. We plan from the start so that label artwork, year and back-label text can be swapped without rebuilding the sequence. Planning for that change is cheaper than remaking the film every autumn.
Label artwork is placed as supplied graphics rather than regenerated, so the text stays sharp and legible. Each version is checked against the final printed label before delivery. If a bottle is not yet photographed, we wait for the real packshot instead of mocking one up. Vintage and alcohol figures are read directly from the label files you send.
Place names on the back label
Hawke's Bay wine is often described by subregion, from the gravel soils west of Hastings to the hills near Havelock North. Terms such as Gimblett Gravels are defined and used under rules set by their own growers, and buyers who know them will notice any misuse. Wine trade buyers in particular read those terms closely before they taste.
We use a subregion, vineyard or soil description only if it appears on your label or in approved material. Landscape imagery is presented as the region rather than as your specific block, unless the photographs are yours. Tasting notes are your winemaker's words, not ours. Soil, slope and climate are described only in the words your winemaker approves.
Rules for alcohol on screen
Alcohol advertising in New Zealand is covered by the Advertising Standards Authority's code for alcohol, which sets expectations about who appears, how drinking is portrayed and where it is promoted. A product film for wine needs to sit comfortably within it. We share the draft with whoever handles compliance in your business before the final grade.
We build scenes around the bottle, the glass, food and place rather than consumption or its effects. People shown are adults and look it. Final responsibility for compliance stays with you and your advisers, and we adjust the edit to their comments without debate. If a scene is questioned, we would rather remove it than argue for it.
Juice and cider from the plains
The Heretaunga Plains between Napier and Hastings carry apple and stonefruit orchards, and some of that fruit ends up as juice or cider. Clarity, colour and the fruit variety on the label are exactly what a retailer or consumer will compare. The variety and orchard name appear on screen exactly as they are printed.
We grade the liquid against photographs of the real product in neutral light and keep that colour fixed through every shot. Generated fruit is checked for variety and shape, and replaced if it drifts. A cloudy juice stays cloudy, even when a clearer pour would look more striking. Packaging is placed from your artwork files, so the brand marks stay intact.
Fictional concept created with AI
In pictures
Catalog demonstration
See the production approach
English, adaptable to your language
Plan the details
Can one film cover a whole wine range?
Yes, with a shared opening and a short section per wine. Each bottle is shown from your own packshot, with its own label and vintage. New wines can be added as further sections later.
Can the film show our vineyard?
From your photographs, yes. We will not generate a vineyard that viewers could mistake for yours or for a neighbour's. Real rows from your own estate are always more convincing.
Do you need the bottles?
No. Clear photographs from several angles, plus the label files, are enough. Missing angles are requested before planning. Transparent glass needs particular care, so good lighting helps.
Can you make an export version?
We can change titles and end cards for another market using text you supply. Label compliance for that market is confirmed by your team. Separate end cards can name local distributors.
Start with your images
Send packshots of the current release, the label files for each vintage and the tasting notes your team has approved.