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Notlith · Limerick

AI video production in Limerick: films for hurley makers and sports brands

In Limerick the sporting year is easy to read: league games in spring, hurling at the Gaelic Grounds through the championship months, rugby at Thomond Park as the evenings shorten. Hurley makers, helmet and kit suppliers, sports drinks and physio-led recovery brands all want to be seen in those weeks. Notlith builds the advertising film with AI from your real product photographs, without inventing players, crowds or crests.

Remote production · From your photos

woman carrying a backpack and holding a bottle on a trail
Fictional sports bottle concept created with AI. It is not a Limerick brand, a club, a county board or a client project. AI transparency
woman wearing an ochre jacket standing on a light background

Ash grain, bas and the weight in the hand

A hurley is judged by people who have handled hundreds of them. The run of the ash grain, the shape of the bas, the band and the grip tape are details a player checks before a parent pays. We work from close photographs of your sticks, at the angles a buyer would turn them, and reject any frame where the grain or the profile changes.

Helmets and protective kit get the same scrutiny. The faceguard, the fit system and the safety markings stay exactly as manufactured, with nothing added or smoothed away. We do not show protection the product does not provide, and any claim on screen is worded as your certification and testing describe it.

ochre jacket seen from the back on a light background

No borrowed jerseys, no generated stands

Green and white can be a palette, but a club crest, a county logo or a GAA or provincial mark appears only when you hold permission to use it. We do not generate a full Gaelic Grounds on a championship Sunday, a recognisable player or a supporter in an official jersey, because each would suggest a link with a team that is not yours to claim.

What we can generate is the feeling around the game: a wet training pitch under floodlights, a kitbag dropped by a back door, steam off a bottle at half time. Anonymous figures stay anonymous and are listed as generated in the shot sheet, so labelling is simple.

open dark green bottle on a wooden surface

Spring league, championship summer, autumn rugby

A useful plan follows the fixtures. A launch film can land as clubs return to training early in the year, a tighter cut can run through the championship months when attention is highest, and a version with no hurling references can carry the rugby season and the Christmas gift market for sticks and kit.

From one 16:9 master we cut 9:16 for phones, 1:1 for club noticeboards online and shop listings, and a silent loop for screens in a sports shop or clubhouse. An Irish-language line on the end card is possible, checked by a speaker you trust.

close-up of an ochre jacket collar and label

When the real thing belongs on screen

If your story is a craftsman shaping a stick in his workshop, or a club team that has agreed to train in your kit, real footage will carry more conviction than generation. A crew in the Mid-West can film it, and we will recommend that before you commit to an AI-led film.

Mixing the two works well: your workshop footage or team photographs for the human moments, with product sequences we build around the stick, the helmet or the bottle. The shot sheet still lists every generated frame, so the honest version of the film is easy to defend.

Catalog demonstration

See the production approach

Fictional sports bottle concept created with AI. It is not a Limerick brand, a club, a county board or a client project. AI transparency
English, adaptable to your language

Plan the details

Can we use Limerick colours in the film?

Colours on their own can shape the palette. Crests, official marks and team names need permission from the body that owns them, and we leave them out until you can show that permission.

Can a real player appear?

Yes, from footage or photographs you own, with the player's written agreement and any club or association approval it requires. We do not generate the likeness of a real athlete.

What should a hurley maker send?

Photographs of each size and weight from the face, the back and the edge, close-ups of the bas, band and handle, plus your logo files. Daylight near a window works well.

Can the film mention championship fixtures?

We can time the campaign to them and refer to the season in general terms. Specific fixtures, competition names and logos stay out unless you are entitled to use them.

Start with your images

Send photographs of the sticks, helmets or products you want to feature, your logo files and the part of the season you want to reach, and we will return a treatment.