Notlith · Perth
Social video ads for Perth products, on Western Australian time
A Perth brand selling online lives a few hours behind most of its national audience. When Sydney and Melbourne scroll after dinner, it is still late afternoon on the Swan. Notlith creates social video ads remotely from your packshots and brand assets, with AI-assisted motion, editing and sound, cut to vertical and square formats and planned for the different moments your customers in WA, the east coast and Asia are watching.
Remote production · From your photos
Two, sometimes three, hours behind
Western Australia does not observe daylight saving, so the gap with the eastern states changes through the year. A campaign launching at the same clock time nationally lands at very different moments of the day. We can prepare separate first-frame hooks for a morning WA audience and an evening east-coast one. Scheduling stays with you; we just make sure each variant suits the hour it is meant for.
Perth shares its time zone with Singapore, Kuala Lumpur and much of China. For brands selling into those markets, ads can go out alongside the home audience. Captions in other languages are added from translations you have approved, never guessed. Simplified Chinese or Bahasa versions are possible when a native reviewer on your side checks them.
The first second, without sound
Most social viewing starts muted. The product must be recognisable in the opening frame, the benefit readable in the next. For a surf or outdoor brand from the northern beaches, that may be a bottle in hand; for a skincare line, a texture close-up. We plan text placement around each platform's interface so nothing is hidden by buttons.
The bottle concept on this page, fictional, shows how a packshot can carry motion within a vertical frame. Your product's label, colour and proportions are checked against your photographs in every version, including the shortest. A six-second bumper deserves the same scrutiny as the hero cut.
Batches for testing, not one perfect ad
Social platforms reward variety. Rather than a single long piece, we usually propose a set of short variations with different openings, product angles and calls to action. You test them with your own media budget and keep what performs for your audience. We can then refine the stronger variants in a second round if the quote allows for it.
For seasonal moments that matter in Perth, such as Christmas in the heat, the school holidays or a local market weekend, we can build a few variants on the same base. Prices and discount codes live in replaceable end cards, so expired offers never stay in circulation. A Boxing Day sale cut, for example, should disappear on schedule.
What platforms and consumer law expect
Australian consumer law applies to social ads as much as to television. Claims about price, origin, sustainability or performance need support. We keep the on-screen text to what you can substantiate and flag anything that reads as a promise. Made in WA or Australian-owned claims, in particular, need evidence behind them.
Many platforms ask advertisers to disclose realistic AI-generated content. We tell you which shots rely on generation so you can label them as each platform requires. We do not create influencers, reviews or comments to imitate real customers. Creator partnerships with real people remain your decision and your contract.
Fictional concept created with AI
In pictures
Catalog demonstration
See the production approach
English, adaptable to your language
Plan the details
Which formats do you deliver?
Usually 9:16 for Reels, TikTok and Stories, 1:1 or 4:5 for feeds, and a 16:9 master if needed. The exact list is agreed in the quote.
Can you run the ads for us?
No. We produce the creative. Targeting, budgets and scheduling stay with you or your media agency. We can supply naming conventions so files match your campaign structure.
Can the ads feature Perth beaches or Kings Park?
Only with rights-cleared images, or as clearly creative settings that do not pretend to be a real location shoot. Your own photographs from around the city are welcome.
Do you use our existing product photos?
Yes, they are the starting point. Clean images from several angles let us keep the product accurate across many short variants. Lifestyle images you already hold can help too.
Start with your images
Send your packshots, the platforms you advertise on, the markets you sell to and the offer for the next campaign.