Notlith · Hobart
Social product video ads in Hobart: selling across Bass Strait
A Hobart brand selling online may be reaching customers on the mainland, overseas, or people who found the product on a trip and now want to reorder. A social ad has to work for someone scrolling past in Perth or Brisbane. Notlith makes short product ads remotely from your photographs and packaging, with AI-assisted motion, editing, colour and sound, cut for each platform.
Remote production · From your photos
The reorder from someone who has visited
A customer who tasted your gin at Salamanca Market or bought a jar of honey in the city may later meet your ad at home. For them, recognition is the hook. Open with the exact label they remember, in the first second, before any styled scene. The ad has done its job if they think 'that one' and tap.
This depends on the packaging being identical on screen. We build product shots from your current photographs and artwork, checking label text, colour and closure. If the range has changed since a buyer's visit, a short line explaining the new label can help, provided it is true.
Freight, seasons and what the ad promises
Shipping from Tasmania means crossing Bass Strait, and delivery to some mainland addresses can take longer than from an east-coast warehouse. An ad promising delivery before Christmas must rest on your own cut-off dates. We keep those in text overlays that you change as the season moves, rather than fixing them in the picture.
Seasonal products, from new-season cider to winter knits, suit short bursts of advertising. We plan a set of variations from one production: different openings, different calls to action, one for each phase of a release, so the account always has something fresh to run.
Built for a muted, fast feed
Many people watch social video with the sound off, and many leave before the end. The product must be visible and named in the opening seconds, with captions for anything spoken. We deliver vertical 9:16 for stories and reels, square for feeds and a short bumper where a placement calls for one.
Platforms crop differently. We set safe areas so the product, price and logo are never hidden under interface elements, and we check each version on a phone screen before delivery rather than trusting a desktop preview.
Tasmanian imagery without the cliché
It is tempting to put misty forest and rugged coast behind every Tasmanian product. Used on every ad, that imagery stops meaning anything, and when it is generated it can mislead about where an ingredient comes from. We prefer one distinctive local cue, such as a texture, a colour from your label or a licensed image of a real place, used sparingly.
For skincare and food, claims about purity or origin must match what you can document. We keep them in your approved wording, and scenery stays clearly decorative. If a claim needs a qualifier on screen, we make room for it in the design rather than shrinking it to an unreadable size.
Fictional concept created with AI
In pictures
Catalog demonstration
See the production approach
English, adaptable to your language
Plan the details
How many ad variations do you make?
The number is agreed in the quote. A set usually includes several openings and calls to action from one production, so you can compare their results in your own account.
Can you run the ads for us?
No. We produce the creative; your team or agency manages targeting, budgets and placements. We deliver files named and sized for each platform you specify.
Can customer videos be mixed in?
Yes, if you hold the rights and the creator's permission. Real customer clips sit well beside product shots. We do not generate fake customers or reviews.
Do we need new photographs?
Often your e-commerce images are enough, provided they are high resolution and show the product from several angles. We review them and point out any gaps.
Start with your images
Send your product photographs, current packaging artwork and the dates of your next release, and we will plan a set of ads.