Notlith · Wollongong
Social video ads for Wollongong products made with Illawarra plum and native foods
The Illawarra plum carries the region's name, and small Wollongong producers use it in jams, chutneys, sauces and spirits. Selling native ingredients on social media raises questions most food ads never face: where the fruit was grown, whose knowledge stands behind it and what the label may claim. Notlith makes short social ads remotely from your product photographs, with creative direction, AI-assisted motion, editing and sound.
Remote production · From your photos
A fruit with its seed on the outside
Most viewers have never held an Illawarra plum. The fleshy, dark purple part is a swollen stalk, with the hard seed sitting outside it, and that oddity makes an opening frame people stop for. Your own photograph of the fruit, twisted free of its seed, explains more than any description.
We never generate the fruit or the tree. Native plants are easy to get wrong, and a botanist or a forager in the comments will notice. If you have no image of the fruit, the ad starts on the jar instead.
Grown, wild-harvested or bought in
Some producers harvest from trees they planted; others buy fruit from growers further up the coast or from suppliers who wild-harvest under permits. Each answer is fine, and each needs its own wording. The ad states the source you can document and nothing grander.
The same goes for blends. A sauce that also uses finger lime, which grows naturally in northern New South Wales and Queensland rather than the Illawarra, should not be presented as local throughout. Australian-made and origin claims follow your label and the rules that apply to it.
Dharawal Country and whose knowledge it is
Wollongong sits on Dharawal Country, and Aboriginal people ate this fruit long before anyone put it in a jar. Brands that work with Aboriginal growers, cooks or artists can show that partnership in the ad, in the partners' own words and with their approval of every frame.
Brands without such a partnership should not borrow the language of one. We will not add dot patterns, invented Indigenous words or a voice-over implying cultural authority. A plain acknowledgement, if you choose to include one, is written by you.
From the Saturday market to a pantry in Melbourne
A producer who sells at a weekend market in the Illawarra and online can run two kinds of ads. Nearby buyers need the stall location and the products on the table this week. Buyers interstate need to know how the jar travels, what it pairs with and when the next batch ships.
Spirits made with the plum are age-restricted, so those ads go only to placements that allow it, with wording kept to the product. Recipe ads are the gentlest route for everything else: one dish, cooked from your photographs, with the jar always in shot.
Fictional concept created with AI
In pictures
Catalog demonstration
See the production approach
English, adaptable to your language
Plan the details
Can the ads describe health benefits?
Only claims your label already makes and can support. We avoid words such as superfood, which can drift into health claims the food rules do not allow.
Can you show the plum trees near the coast?
Yes, from your own photographs. We do not place generated trees in Wollongong locations or suggest a harvest site you do not use.
Can we tag an Aboriginal partner in the ad?
Yes, if they agree. They review the ad and the caption before it runs, and their name appears as they prefer.
Is the product in the demo from Wollongong?
No. It is a fictional concept created with AI. Your ads use only your product photographs and approved label wording.
Start with your images
Send photographs of your products and, if you have them, the fruit itself, your label files and a note on where your ingredients come from, and we will propose a first set of ads.