Notlith · Perth
Product film production in Perth for goods that travel
A West Australian product often has a long journey ahead of it: to shops in the eastern states, to buyers in Asia, or to a customer who found it online. Notlith creates product films remotely from your packshots, prototypes and label artwork. We direct the story, generate motion with AI where it serves the object, then edit, grade and score the film so the item on screen is the item that arrives.
Remote production · From your photos
What the label may say, and what the film may imply
Wine from the Swan Valley or Margaret River, a Fremantle brewery's can, a skincare range using native botanicals: each carries origin and ingredient claims that are regulated. A film can strengthen those claims visually, which is exactly why it must not stretch them. We work from the label you have approved and the evidence behind it.
If a product is designed in Perth but made elsewhere, the edit should not suggest otherwise through landscape imagery. Provide a short list of permitted statements about origin, ingredients and certifications. Anything outside that list stays out of captions and voice-over, however good it might sound. The same discipline applies to words like native, organic or handmade.
Light that belongs to the product
It is tempting to wrap anything West Australian in hard sun, red earth and turquoise water. Sometimes that suits; often it overwhelms a glass bottle or a matte pouch. We pick the light from the material: soft and low for fragrance, crisp for anodised metal, warm for timber or leather.
The perfume concept shows that kind of controlled setting, and it is fictional. For your product, we need clean photographs from several angles, a close view of every printed surface and, ideally, one physical sample. Reflections and transparent materials are where generated motion most often drifts, so we check them frame by frame.
Versions for buyers in Singapore and Sydney
A Perth brand pitching to distributors in Singapore and to retailers in Melbourne may need the same film to say different things. Trade buyers want specifications, pack sizes and lead contacts; consumers want the moment of use. We plan a master and separate end sequences rather than one compromise. A distributor deck and a retail shelf screen rarely want the same thirty seconds.
Captions in other languages can be added from translations you have checked. We do not machine-translate regulatory text such as allergen or alcohol statements and present it as approved. Each version is listed in the quote, together with its aspect ratio and intended channel.
Small batches, seasonal releases
Many West Australian producers work in limited runs: a vintage, a summer seasonal, a harvest honey. A product film built on replaceable label and colour segments can be updated for the next release without starting from a blank page, provided the new packaging is photographed with the same care. Consistent lighting between releases keeps the range looking like one family.
When a release is still in prototype, we can work from renders, clearly labelled as pre-production. We never show a finish or feature the product does not have. If the object needs to be demonstrated working in someone's hands, a real shoot will usually do that more convincingly than generation. We would rather recommend that than force it.
Fictional concept created with AI
In pictures
Catalog demonstration
See the production approach
English, adaptable to your language
Plan the details
Do you need the physical product?
Not always. Sharp photographs from every side and label files are the minimum. A sample helps when the material is glossy, transparent or textured. Courier it if it can travel; otherwise detailed close-ups of the surface will do.
Can the film show our product on a Cottesloe beach?
A generated beach setting is possible if clearly creative and not presented as a real shoot location. We avoid recognisable landmarks unless you hold suitable images.
Can you add a person using the product?
We avoid generated people acting as real customers. Hands or silhouettes can be discussed case by case, and testimonials must come from real, consenting people. Most product films work without any person on screen.
Who owns the finished film?
Usage and ownership terms are set out in the quote for each project, covering the master and every agreed cutdown. Ask us if a retailer or distributor will also need to use the film.
Start with your images
Send packshots from every angle, your label files, the claims you are cleared to make and the market the film is meant for.