Notlith · Des Moines
Social video ads in Des Moines: built for the feed's local calendar
A Des Moines brand's social calendar has local pressure points: fair food photos flooding feeds in August, the Iowa versus Iowa State rivalry dividing friends in September, and long winter evenings indoors. Notlith makes social video ads remotely from your product photos and brand assets, with AI-assisted motion, editing and sound, and designs each version for the screen, the moment and the first two seconds.
Remote production · From your photos
Cy-Hawk week without choosing sides
Des Moines sits between Ames and Iowa City, and the annual football game between the two universities splits offices and families. A brand can join the conversation without alienating half its audience: two color variants, a neutral line about game day, the product in the middle. University names, colors and logos are protected, so we only use them with a license you hold.
If you prefer to stay out entirely, the ad can simply acknowledge a busy weekend and focus on what you sell for it, from snacks to jackets. Drake Bulldogs fans and anyone who simply ignores football will still understand an ad built on the product rather than on the rivalry.
Competing with fair food photos
In August, feeds fill with food on a stick, butter sculptures and midway lights. An ad running then has to stop the thumb against bright, saturated competition. A strong single color, a product shown full frame and a short caption usually work better than a busy montage.
We never imply that your brand is part of the fair unless you are an approved vendor or sponsor, and we do not generate fair scenes to borrow its atmosphere. A smart alternative is to run your strongest ad just before or after fair week, when attention returns to everyday purchases and the feed is less crowded.
Winter evenings, sound off
From December to March, people scroll indoors, often without sound. Each ad needs captions that carry the full message and a visual idea that reads without audio: a jacket shown zipped against the wind, a warm drink in a real mug, a product being used at home.
We prepare 9:16 for Stories and Reels, 1:1 or 4:5 for feeds and a 16:9 version if you also run video on streaming or YouTube. Late in the season, an ad can also look ahead to what comes after the cold, such as garden plans, spring clothing or a patio reopening, rather than only the cold itself.
Two openings, one budget
Smaller local brands rarely have budgets for many creative variations. Testing two different first seconds on the same ad body is often enough to learn what works. We plan those openings at the script stage, so they are not afterthoughts.
Your ad account data stays yours; we do not claim performance gains. If results suggest a new direction, a revised version can be scoped. We keep the project files organized so that a new opening, price or season can be added without starting from scratch.
Fictional concept created with AI
In pictures
Catalog demonstration
See the production approach
English, adaptable to your language
Plan the details
Can you use the Hawkeyes or Cyclones logos?
Only if you hold a license to use them. Otherwise we create a neutral game-day message that does not rely on protected marks or colors.
Do you manage our ad campaigns?
No. We make the videos. Your team or agency handles targeting, budgets and publishing on each platform, and we deliver files named and sized to make that work straightforward.
Can we have Spanish versions?
Yes, written by native speakers rather than translated mechanically, with on-screen text adapted to the language's rhythm. Each version is listed in the quote.
How short should the ads be?
It depends on the placement and the idea. Many work well under fifteen seconds, with the product visible from the first frame.
Start with your images
Send your product photos, brand guidelines and the moment of the year you want to target, and we will propose two openings to test.