Notlith · Grand Rapids
Social Video Ads in Grand Rapids, planned around the local calendar
A social ad lives for a few seconds in a feed, so its timing matters as much as its look. In Grand Rapids the year has recognizable moments: students returning in late summer, weekends spent driving to the lake, hockey nights downtown, holiday shopping at the malls. Notlith makes product ads remotely from your photographs, with AI-assisted motion, editing and sound, and plans each set of cutdowns around one of those moments.
Remote production · From your photos
The campus year as a media plan
Grand Valley State University, Calvin University and Grand Rapids Community College bring students back each fall, and with them a short window for anything sold to people setting up a room or a routine. Ads for apparel, small furniture, bikes or study apps can be cut for that window, with an opening frame that shows the product in use within a second.
We keep the creative grounded in the product rather than in a generated campus. University names, logos and buildings are trademarks and are never used without permission. Ads aimed at a student audience also leave out alcohol entirely, and any offer shown on screen follows the terms your team has written.
Summer weekends on the way to the lake
From Memorial Day onward, plenty of weekend plans in West Michigan point toward Grand Haven, Holland or Saugatuck. Products that travel well, such as bottles, coolers, sunscreen or beachwear, can borrow that rhythm: a packed trunk, sand on a towel, late light on the water. Generated scenery sets the mood; the product is reproduced from your photographs.
A beach backdrop should not suggest a specific public place where you have no permission to advertise. We keep dunes and shoreline generic, avoid recognizable lighthouses, and label stylized scenes in the ad copy when your platform policy asks for it. Product capacity, materials and colors stay exactly as your listing shows them.
Game nights at Van Andel Arena
Hockey and concerts at Van Andel Arena give downtown bars, food brands and merchandise sellers a recurring evening audience. A short ad that runs in the afternoon before an event can show a drink, a jersey-style garment or a takeaway offer in a fast, bold edit made for phones.
Team names, arena logos and player likenesses belong to their owners, so we design around them: your colors, your product, a generic crowd atmosphere built from shapes and light rather than faces. If you hold an official sponsorship, the licensed marks can be added exactly as the agreement allows.
Holiday shopping at Woodland Mall and RiverTown Crossings
Retailers with stores at Woodland Mall in Kentwood or RiverTown Crossings in Grandville, and online sellers competing with them, need gift-focused ads from November. Fragrance, accessories and small gifts suit a series of very short edits, each built on one product and one reason to buy it now.
Inventory and promotions change daily in that season, so we deliver the ads as a system: a fixed opening, a swappable product block and an end card with editable offer text. Prices and discounts are entered by your team, which keeps every version accurate without new production.
Fictional concept created with AI
In pictures
Catalog demonstration
See the production approach
English, adaptable to your language
Plan the details
How long should each social ad be?
We usually produce a short hook version and a slightly longer one for each placement. The right length depends on your objective and is agreed in the brief.
Do you handle media buying?
No. We create the ads and deliver them in the formats your platforms require. Your team or agency handles targeting, budgets and publishing.
Can you make variants for testing?
Yes. Different openings, captions or end cards can be produced from the same build so your team can compare performance, with the scope set out in the quote.
Will platforms flag the ads as AI-generated?
Some platforms ask advertisers to disclose synthetic content. We tell you which scenes are generated so your team can apply the right label when publishing.
Start with your images
Send us product photographs, the moment in the year you want to target and the platforms you buy on, and we will propose a set of ads.