Notlith · Dunedin
Social video ads in Dunedin: timed to cruise days, O-Week and cold snaps
In Dunedin, the people scrolling past an ad can change quickly: a cruise ship berthed at Port Chalmers, the first week of the university year, the first cold southerly. Notlith makes social video ads remotely from your product photographs, offers and brand assets, with direction, AI-assisted motion, editing and sound, cut for vertical feeds and sized for each placement.
Remote production · From your photos
A day in port
Cruise passengers arriving through Port Chalmers have hours rather than days in the area. An ad aimed at them has to state what they can do or buy in that window, where to find it and whether it fits around a shuttle into town. That is a narrow message, and it suits a very short cut.
We keep these ads concrete: the shop, the product, the walking route or pick-up point, all from your photographs. No ship is generated beside your door, and when the season ends or the schedule changes, the ad simply stops running. If you also serve locals, a separate everyday version keeps the cruise message from confusing them.
The start of the academic year
Orientation week brings new students and their families into North Dunedin, many of them setting up a flat for the first time. Retailers, food outlets, gyms and services want a short ad that says what they are and where. The tone that works for a first-year student rarely works for a parent buying a duvet.
We cut separate versions for each audience from the same assets, changing the opening frame, the caption and the call to action. Offers appear exactly as your terms define them, with any end date shown on screen. A version for returning students in the second semester can reuse the same footage with a different hook.
When the weather turns
A cold snap changes what people look for: heaters, firewood, wool layers, soup, a warm café. If your product fits, a winter ad can be prepared in advance and switched on when the forecast drops. Southern audiences recognise a real Otago winter at once, so frost and grey light should look like here.
We use licensed weather imagery or your own photographs for the setting and keep the product exact. A generated snowfall around a jacket works as mood, but never as a demonstration of waterproofing or warmth.
Sound off, captions on
Most feeds start silent, so the first frame and the caption carry the ad. We design each version to make sense without audio, then add music and sound for those who tap. Te reo Māori words in your brand, including Ōtepoti, keep their macrons in every caption.
For each ad we deliver vertical, square and horizontal versions as agreed in the quote, plus a variant with an alternative opening, so you can see which one holds attention. Subtitles are supplied as files as well as burned in, so each platform receives the format it supports.
Fictional concept created with AI
In pictures
Catalog demonstration
See the production approach
English, adaptable to your language
Plan the details
Can one product shoot cover several campaigns?
Usually. Good photographs from several angles can feed a cruise-day ad, a student ad and a winter ad, each with its own opening.
Do you place or manage the ads?
No. We deliver the files, captions and variants. Your team or agency handles targeting, budget and scheduling on each platform.
Can we include a price in the ad?
Yes, as you supply it. Prices sit on a separate caption layer so they can be changed without recutting the film.
How short can an ad be?
As short as the message allows. We size each cut to its placement and avoid squeezing a longer story into a few seconds.
Start with your images
Send product photographs, your offer, the moment you want to target and the platforms where the ads will run.