Notlith · Dunedin
Product film in Dunedin: small-batch goods shown without exaggeration
Dunedin has its own fashion week, a brewing tradition going back to the nineteenth century and small producers who sell well beyond Otago. Notlith makes product films remotely from your packshots, fabric swatches and labels, adding creative direction, AI-assisted motion, editing, colour and sound. The product on screen has to match the one that arrives in the customer's hands.
Remote production · From your photos
Garments for a runway city
Designers who have shown at iD Dunedin Fashion Week know how much depends on drape, weight and the way a seam falls. A product film for clothing has to keep those things believable. We start from flat lays, on-model photographs and close-ups of the fabric, and add only the motion the material could plausibly make.
A heavy wool coat should not ripple like silk in a generated breeze. Colour is matched to a physical swatch you photograph in daylight beside a white card. Where a garment comes in several colourways, each is shown from its own images rather than recoloured from one, because customers return what does not match.
Food and drink with a label to respect
Bean-to-bar chocolate, craft beer and small-batch spirits from Dunedin producers carry labels that are both regulated and carefully designed. A film may show a bar breaking or a beer pouring, but the wrapper and the can must stay legible and unchanged. We take label artwork from your print files so lettering never warps.
Nutrition panels, alcohol content and allergen statements appear only as printed. We do not generate ingredients you do not use, such as flakes of sea salt or a hop cone, unless they are in the recipe. Alcohol campaigns also fall under New Zealand advertising codes, which your team should check before publication.
Wool and outdoor gear without invented performance
Knitwear and outdoor clothing made for southern winters often sell on warmth, water resistance or breathability. A film can show a jacket against a cold harbour morning, but it cannot prove those qualities. Every claim, whether a rating or a fibre origin such as Otago merino, must come from your product documentation.
We avoid visual shorthand that implies a test: rain beading on a fabric with no coating, or snow on a jacket that was never tested in snow. Landscapes come from licensed photography and stay in the background, so the garment remains the subject and the scenery stays a setting.
From a market stall to stockists elsewhere
Some Dunedin producers start at the Otago Farmers Market beside the railway station and later sell to stockists in other cities or overseas. The stall version of the story is personal and close; the stockist version needs pack sizes, shelf presence and ordering details. We usually plan both from a single set of references.
Export markets may need different captions or units. We adapt the text, never the product, and keep the origin statement exactly as your compliance allows. Each version is checked again against the label artwork before delivery.
Fictional concept created with AI
In pictures
Catalog demonstration
See the production approach
English, adaptable to your language
Plan the details
Can a product film work from phone photographs?
Often, if they are sharp and evenly lit. We tell you which angles are missing before starting, and a few extra pictures usually solve it.
Can you show the product in Dunedin locations?
We can use licensed images of real places as a backdrop. We do not composite the product into a scene in a way that suggests it was photographed there.
How do you keep colours accurate?
Send a photograph of the product beside a white card in daylight. We grade the film to that reference and flag any shot that drifts.
Can we show a whole range in one film?
Yes, provided each item has its own images. We do not create variants by recolouring a single product.
Start with your images
Send packshots, close-ups of materials and labels, and the claims you are allowed to make, and tell us where the product is sold.