Notlith · Waterford
Social video ads for Waterford brands, planned for the scroll and the season
A social ad for a Waterford brand has to work on a small screen, in silence, for someone who may be planning a Greenway weekend from Dublin or doing their Christmas shopping on Barronstrand Street. Notlith makes short vertical and square ads remotely from your photographs, product files and brand guidelines, with AI-assisted motion, editing and sound. We prepare variations you can test, and we keep every claim true to what you sell.
Remote production · From your photos
Reaching the weekend planner
Visitors to the Greenway, Tramore or the Copper Coast often book on a phone, in the evening, days or weeks before they travel. A bike-hire firm, a café on the route or a guesthouse can meet them at that moment with an ad that answers one planning question: where to start, where to eat, where to sleep.
Those ads earn their place by being practical. We open on your strongest real image, follow with a single fact such as opening hours or a booking link, and end on a clear action. Scenery comes from your own or licensed photographs, captioned honestly, and never from generated coastline.
A Christmas season that starts early
With Winterval running through the run-up to Christmas, the city centre has a long festive trading window, and many shops and venues advertise across several weeks rather than one. That calls for a series: a launch ad, a gift-guide ad, a late-opening reminder and a last-delivery ad for online orders.
We design those as one campaign with a shared opening frame, typography and sound, so they read as a sequence in the feed. Each variation carries one message. Dates and prices live in editable layers, which makes it easy to adjust when stock or opening hours change.
Murals in the background, credited
Waterford Walls has left large murals across the city, and they make striking backdrops for a fashion or lifestyle post. They are also artworks with authors. If a mural appears prominently in your ad, the artist’s permission and credit are part of the brief, not an afterthought.
When permission is not possible, we keep the mural out of focus or choose another setting from your photographs. We do not generate imitation street art in a recognisable style, because that would borrow an artist’s work without asking. A plain wall and a good product often perform just as well.
Two openings, one honest test
The first second decides whether anyone keeps watching. We usually deliver two or three openings for the same ad, for example product first, place first or offer first, so you can compare them in your ad manager. The rest of the ad stays identical, which keeps the comparison meaningful.
Captions are burnt in for silent viewing, and safe areas are respected so platform buttons do not cover the text. What the numbers mean is your call; we do not promise reach or sales, but we make each version clean enough that the results reflect the message.
Fictional concept created with AI
In pictures
Catalog demonstration
See the production approach
English, adaptable to your language
Plan the details
Which formats do you deliver?
Usually vertical for stories and reels, square for feeds and sometimes landscape for video platforms. We agree the list in advance so nothing is missing at launch.
Can you manage our ad campaigns?
No. We make the creative. Targeting, budgets and publishing stay with your team or agency, and we can supply files named to fit their workflow.
Can the ad feature a local influencer?
Only with real footage they recorded and an agreement you hold. We do not generate a person to look like someone recognisable.
Can we reuse the ads next year?
Often, with updated dates and prices. The permitted uses and duration are written into the quote so you know what is covered.
Start with your images
Send your brand guidelines, a handful of strong photographs and the one action you want people to take, and we will sketch the first set of variations.