Notlith · Edmonton
Social video ads in Edmonton, planned around the season
An Edmonton feed in February looks nothing like one in August. Notlith makes short vertical and square ads from your photographs, with AI-assisted motion, editing, captions and sound, produced remotely. We plan a set of variations so your campaign can follow the city’s calendar, from dark winter afternoons to crowded festival weekends, without commissioning a new film each time.
Remote production · From your photos
Two seasons, two different scrolls
In December and January the sun sets in the late afternoon, so much of the scrolling happens after dark, and ads for comfort, delivery, warm clothing or indoor plans find a natural place. In summer, attention moves to patios, the river valley and weekend events. Rather than one ad running all year, we suggest a core visual identity with seasonal openings that can be switched.
That structure keeps the campaign coherent. A product, offer or venue stays recognizable across the year, while the first two seconds, the background colour and the caption change with the moment. We agree on which elements are fixed and which are seasonal before production, so the variations feel like one campaign rather than a pile of unrelated clips.
Festival weeks are crowded feeds
Summer brings K-Days, the Edmonton Folk Music Festival and, in August, the Edmonton International Fringe Theatre Festival in Old Strathcona. During those weeks, local feeds fill with event content. An ad for a nearby café, shop or service needs a quick, concrete reason to stop, not a generic summer mood borrowed from the festivals themselves.
We would rather build an ad around one specific hook, such as a kitchen that stays open late near the festival grounds or a product people actually carry to an outdoor show. We do not use festival names, logos or crowds in a way that suggests sponsorship or attendance you cannot confirm. Your partnership status decides what the ad may reference.
Reaching the whole metro, not only the core
Many Edmonton campaigns target St. Albert, Sherwood Park, Spruce Grove and Leduc as well as the city itself. Location targeting happens in your ad account, but the creative can support it: a delivery zone, a store address or a booking link should be readable in the frame and accurate for every audience receiving that version.
If you run separate ad sets for different areas, we produce matching versions with distinct end cards. An app or online service might instead need a version explaining one task in three or four screens. We keep interface text legible and use your current captures, never an invented feature the product does not have.
Captions, crops and the files you receive
A lot of social viewing starts with the sound off, so the message has to work in text and image alone. We write short captions that sit clear of platform buttons, and we check that the product, the offer line and the call to action survive in 9:16, 4:5 and 1:1 framings, each reframed rather than simply cropped.
Delivery is a set of named files, grouped by placement and season, with a note listing which version belongs where. If your team adds its own text later, we can also supply clean versions without captions. The number of variations, durations and review rounds is agreed in the quote before work begins.
Fictional concept created with AI
In pictures
Catalog demonstration
See the production approach
English, adaptable to your language
Plan the details
Can you make English and French versions?
Yes, if your audience calls for it. Edmonton has an established francophone community, and some organizations communicate in both languages. You supply or approve the French wording, and we adapt timing and captions.
Do you run or manage the ads?
No. We produce the creative files. Targeting, budgets and posting stay with your team or agency, and we format the files to suit the placements you plan to use.
Can the ads mention a festival?
Only in a way your rights allow. Without a formal partnership, an ad can refer to timing or a nearby location factually, but it should not use official logos or imply endorsement.
What do you need to start?
Product or venue photos, brand assets, the offer and the placements. If you can share past ads and how they performed, they help us understand what already works with your audience.
Start with your images
Tell us the season, the offer and the audiences you plan to reach, then send the photos you want the ads built from.