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Notlith · Winnipeg

Social video ads in Winnipeg, in English and in Manitoba French

Winnipeg has a French-speaking community with deep roots in Saint-Boniface, its own schools, media and businesses, and February brings the Festival du Voyageur. For a local brand, an ad in French can reach people that an English ad simply scrolls past. Notlith makes social video ads from your photographs and brand material, remotely, with AI-assisted motion, editing and sound, built from the start as English and French pairs rather than a translation added at the end.

Remote production · From your photos

detail of a pocket and buttoned cuff on an ochre jacket
This ad is a fictional concept created with AI by Notlith. It is not a campaign for a Winnipeg business or a client production. AI transparency
woman wearing an ochre jacket seated on a studio chair

One set of images, two scripts

We plan the pair before animating anything. The images, motion and music are shared, while the words on screen and any voice are written twice, once in each language. French lines often run longer, so we leave room in the layout instead of shrinking the type until it is unreadable on a phone.

This also keeps the budget sensible. A product shot, a storefront or a dish animated once can carry both versions, and each one still feels written for its reader. Text sits in separate layers, so correcting a word in the French cut does not touch the English one.

woman in a coral swimsuit holding a blue can beside a swimming pool

French that sounds like Saint-Boniface

Manitoba French has its own vocabulary and rhythm, and readers notice copy that sounds imported from Paris or translated by software. Our French is written by native speakers who work in Canadian French, and we ask you, or a French-speaking colleague, to review it with local usage in mind before anything goes live.

Some words should stay as your customers say them, including a product name, a street or a dish. Others need a natural French equivalent. We flag those choices in the script so you decide, rather than letting a literal translation make the decision for you.

Frame from the official Application film

Letting the platform choose the cut

Most ad platforms let you show an ad to people according to their language settings. Running the English and French versions as a pair means each viewer is more likely to see the one in their own language, and you can compare how each performs over time with your own figures.

Some messages work better with both languages in one frame, such as a community event, a school fundraiser or a February promotion timed to the Festival du Voyageur. For those we design a bilingual layout with equal weight for each language, and we avoid any suggestion that your business is linked to the festival unless it is.

woman wearing an ochre jacket standing on a light background

A pair for each moment of the year

We usually deliver vertical, square and wide files for each language, with captions burned in and a clean version for platforms that add their own. When a promotion changes, both versions are updated together so the French ad never runs a week behind the English one.

Brands that sell across Canada can reuse the French cut beyond Manitoba, but we check that its wording still feels right outside the province. Product fidelity is the same in both languages: colours, labels and packaging come from your photos, with no generated features you do not sell.

Catalog demonstration

See the production approach

This ad is a fictional concept created with AI by Notlith. It is not a campaign for a Winnipeg business or a client production. AI transparency
English, adaptable to your language

Plan the details

Do we need French ads in Winnipeg?

It depends on your customers. Businesses in or near Saint-Boniface, or those selling to French-language schools and families, often have good reason to try. We can make a single pair first so you can judge from your own results.

Who writes and checks the French?

Native French speakers write it, with Canadian usage in mind. We still recommend a review by someone on your side who knows your customers, and we include that round in the schedule.

Can one ad carry both languages?

Yes, for messages that suit it. A bilingual frame needs more space and fewer words, so we keep each line short and give both languages the same visual weight.

Can you add a French voice-over?

Yes. Voice and captions can be produced for each language. If your own team includes a French speaker who wants to record, we can work with that audio instead.

Start with your images

Send your product or venue photos, your brand files and the message you want to run, and we will draft the English and French scripts side by side.