Notlith · Saskatoon
Social video ads in Saskatoon, tested here before running province-wide
A Saskatoon brand can reach the rest of Saskatchewan in steps: the city first, then Regina, then centres such as Prince Albert, Moose Jaw or North Battleford. That rhythm suits social advertising, where a few variants can run locally before the budget grows. Notlith makes social video ads remotely from your product photos and brand assets, with AI-assisted motion, editing and sound, built so each version tests one clear difference.
Remote production · From your photos
Change one thing per variant
A test teaches little when three variants differ in hook, music, offer and colour at once. We design sets where a single element changes: the opening shot, the first line of text, the product angle or the call to action. Everything else stays fixed, so the results in your ad manager point to a cause.
We do not promise performance, and we do not read your campaign data unless that is agreed. What we provide is a set of clearly labelled files, with a short note on what each one tests, so your team or agency can decide after a fair period of spend.
The first second, on a phone in the cold
Phones get checked at bus stops, in parking lots and on the walk across the University of Saskatchewan campus, often with gloves on and the sound off. The opening frame has to show the product and the promise without relying on audio. We keep text inside each platform's safe zones and on screen long enough to read.
Captions are burned in for silent viewing, and a sound version is delivered for placements where audio plays. Colour is checked on a phone as well as a monitor, because a dark grade that looks rich in the edit can vanish in winter glare.
From Saskatoon to the rest of the province
When a variant earns its place, it rarely needs a full remake for Regina or the smaller centres. We change the end card, the store or delivery details and any local references, while the tested body of the ad stays the same. That keeps the comparison valid and the production light.
Local references must be true for each place. A Regina version does not borrow a Saskatoon street, and we do not generate landmarks for towns. If the offer differs between locations, each version carries its own approved wording.
Files your team can actually upload
Deliveries are organized by platform and placement: vertical 9:16 for Reels, Stories, TikTok and Shorts, square and 4:5 for feeds, 16:9 for YouTube. File names state the variant and the version, so nobody uploads the wrong one late in the evening.
Review rounds and usage rights are set out in the quote. If the idea that wins needs a real person speaking to camera, we suggest filming that part with a creator or a local crew and pairing it with our product sequences.
Fictional concept created with AI
In pictures
Catalog demonstration
See the production approach
English, adaptable to your language
Plan the details
How many variants should we test?
Enough to compare one variable cleanly, usually a small set. We recommend a number after seeing your budget and audience, not before.
Can you run the ads for us?
No, we produce the films. Buying, targeting and reporting stay with your team or agency, which keeps the test independent.
Can the same ads run in French?
Yes, with French copy written natively for the audience you target, planned as a separate version within the same test structure.
What do we need to start?
Product photos from several angles, your brand files, the offer wording and the question you want the first test to answer.
Start with your images
Send your product photos, brand files and the one question you want your first test to answer, and we will propose a set of variants.