Notlith · Newcastle upon Tyne
Product video adverts for Newcastle social campaigns
On a fast-moving feed, the first image has work to do before a viewer notices your name. Notlith creates product adverts for Newcastle brands from their photographs, using remote creative direction, AI-assisted motion, editing and sound. We start with one reason to look, then give the product enough time to be understood.
Remote production · From your photos
Give the opening a specific job
A bottle opening can introduce the silhouette, a useful detail or the context of carrying it. Pick the message that matters to the audience seeing the advert. A Newcastle shop addressing existing customers may lead with a new colour; an unfamiliar brand may need to establish what the item is first. Neither approach requires an exaggerated reaction or an invented customer testimonial.
We sketch the first image, the reveal and the final action together. This makes the sequence intelligible with sound muted. Short does not mean rushed: if the lid and label vanish before they can be recognised, speed has weakened the message.
Build variations around a real difference
A fashion campaign can compare a construction detail, a full silhouette and a collection introduction without changing the garment. These are useful creative variants because each answers a different question. Swapping a background colour while repeating the same opening may offer much less insight. We agree which variation is being tested before making additional edits.
For an independent retailer around Ouseburn, a local audience can influence the language and call to action. It does not justify adding unauthorised street imagery or claiming the garment was made nearby. The supplied design, stock description and approved photography remain the source of truth.
Plan the vertical frame around the pack
A drinks advert needs room for both the product and the platform interface. We compose with space around essential pack text, then check the actual export at phone size. A decorative splash should not hide the flavour name or replace the can's real shape. When the main frame already works vertically, the edit needs fewer compromises later.
Reels, TikTok and Shorts can receive separately agreed versions. We confirm the delivery requirements for the intended placement instead of assuming one file covers every use. Music and voice choices are considered with those uses; selecting a popular sound is not itself confirmation of permission to use it commercially.
Make the hand-off useful for campaign decisions
For a perfume launch, the final frame can lead to a product page while the rest of the film establishes the bottle and mood. We keep the destination, product name and approved message consistent across versions. Time-sensitive offers are easier to maintain when they are separate from the underlying brand film.
Before delivery, we inspect reflections, packaging continuity and readable captions. Your team checks the commercial information and the link destination. The quotation records the creative variations and review rounds. Producing the assets does not imply that Notlith is buying media, managing the account or guaranteeing clicks; those are separate requirements to clarify.
Fictional concept created with AI
In pictures
Catalog demonstration
See the production approach
English, adaptable to your language
Plan the details
Can we test two hooks for the same Newcastle audience?
Yes. Choose a meaningful contrast such as product recognition versus a design detail. Keep the remaining message comparable so your campaign team can interpret the difference in response.
Do we need actors or customer footage?
Not for a product-led concept. The item and its photographed details can carry the advert. We do not manufacture a customer review or present a synthetic person as a real purchaser.
What happens if our photos are horizontal?
We assess whether the product can fit a vertical composition without cutting off important features. Additional source views may be needed; stretching the object or inventing missing structure is not a reliable solution.
Are the catalogue adverts evidence of return on spend?
No. They demonstrate creative possibilities using fictional subjects. Performance depends on your offer, audience, placement and campaign decisions, and cannot be inferred from these examples.
Start with your images
Share the product, the destination page and the first question the advert should answer. We will scope the opening and versions around that purpose.