Notlith · Canberra
Social video ads for Canberra products, cut for the way locals scroll
Social ads for a Canberra product reach a recognisable mix of people: commuters on the light rail, students on two university campuses and, in spring, visitors who arrive for the flowers. Notlith makes short product ads remotely from your photographs, with AI-assisted motion, editing, colour and sound, in vertical, square and landscape formats. We plan the first seconds around one audience at a time, because a hook that stops a student rarely stops a commuter.
Remote production · From your photos
The first second on a morning commute
On the line between Gungahlin and the City, many people watch with the sound off and scroll quickly between stops. A product ad for that moment opens on the item itself, large and legible, with a single line of text that tells the viewer why it matters. Music can support the later frames, but the message must survive in silence.
We design the opening frame as a still that works on its own, then build movement from your photographs: a slow turn, a reveal of the label, a change of scale. Text sits inside safe areas so platform buttons do not cover it, and captions are written rather than generated automatically.
Campus audiences and the semester calendar
The Australian National University and the University of Canberra bring a large student audience to the city, with predictable peaks around the start of each semester. Products that suit student life, from drink bottles to desk accessories, can time their ads to those weeks and speak in a register students recognise.
We will not fake user-generated content or invent students holding your product. If you want that style, it requires real creators and their consent. What we can do is produce a clean, fast ad from your photographs that feels native to the feed without pretending to be something it is not.
Spring visitors without borrowing the festival
Floriade brings visitors from across the region to Commonwealth Park every spring, and some local brands launch seasonal products to meet them. A floral fragrance, a gift box or a limited colour can certainly carry a spring theme in its ad.
That theme should come from your product and your own imagery, not from the festival's name, logo or recognisable garden beds, unless you hold permission. We build seasonal colour and light around the item, and keep the offer, dates and stockists accurate. A visitor who sees the ad should know exactly where to buy.
Variants worth testing
Rather than one ad, we usually suggest a small set: two or three openings, the same middle, and endings adapted to each placement. That lets you see which hook holds attention for your audience, without rebuilding the whole piece. Ratios typically include 9:16, 4:5 and 1:1.
We do not promise reach, clicks or sales; those depend on your targeting, budget and offer. We do keep the product consistent across every variant, checking colours, logos and details frame by frame. The quote lists each version, so you know what you will receive before work starts.
Fictional concept created with AI
In pictures
Catalog demonstration
See the production approach
English, adaptable to your language
Plan the details
Can you run the ads for us?
No. We produce the video files and versions. Targeting, budgets and campaign management stay with you or your media agency.
Can you make ads that look like influencer videos?
We do not fake creators or customer reviews. If you want creator content, it needs real people who agree to appear. We can edit around their approved material.
How many photos do you need?
A clean set showing the product from several angles, plus close-ups of labels and details. Quality matters more than quantity, and full-resolution originals help.
Can the ads mention a Canberra stockist?
Yes, with the stockist's approval and accurate details. We add the name and address as text in the closing frame or as a separate version.
Start with your images
Send product photographs, the audience you want to reach first and where the ads will run, and we will propose a set of variants.