Notlith · Lexington
AI video production in Lexington: a horse care commercial for sale season
Picture a Lexington company making hoof care or grooming products, preparing a commercial for September, when the yearling sale at Keeneland brings trainers, agents and farm managers to town. Notlith makes that kind of advertising film remotely: the script, the look and the edit are ours, the horses and barns come from your photographs, and AI is used for light, motion and product scenes that stay faithful to the real thing.
Remote production · From your photos
The viewer is a barn manager with a long day ahead
In the weeks around the sale, the people this brand needs to reach are preparing yearlings for inspection: bathing, trimming, walking them up and down for buyers. They watch ads on a phone between tasks, often without sound, and they recognize real horse care instantly.
So the commercial's idea is simple: a yearling presented in perfect condition at dawn, and the product that helped get it there. Captions carry the message, and the music is calm. It speaks to a professional, not a spectator, and avoids racing clichés.
Real barns, real coats, generated light
Every horse in the film comes from photographs taken at a farm that agreed to take part, because generated horses show errors in legs, eyes and tack that this audience will notice. We use AI for what does not misrepresent: early morning light through a barn aisle, mist over a paddock, gentle camera moves through still images.
The product itself is rebuilt from your packshots and checked frame by frame against the physical bottle and label. The before-and-after on a coat or hoof is never generated. If you want to show results, we use dated photographs from your trials, labelled as such.
Claims a veterinarian would sign
Horse care products are read by veterinarians and experienced grooms, so the script says only what your product information supports. A line about shine, hoof moisture or protection is drafted with your regulatory contact, and the film shows a clear label rather than a claim spoken in voice-over.
We prepare the copy in an editable file so legal or veterinary reviewers can comment directly. On screen, the AI-generated scenes carry a discreet note if your platforms or your own policy require it, and we keep a log of what was generated and what was photographed.
From the sale grounds to the off-season
During sale week, a vertical cut runs in feeds and a landscape version plays on a screen at your booth or showroom, if you have one, and in the newsletter sent to farms. Keeneland's name and grounds are not shown without permission, so the film refers to the season rather than the venue.
Once the sale ends, the same material can be recut for the January sale, for the spring Three-Day Event at the Kentucky Horse Park, or for riders far from Kentucky, with a different opening for each. Real moving footage of a horse jogging, which some buyers will want, is better shot by a local videographer.
Fictional concept created with AI
In pictures
Catalog demonstration
See the production approach
English, adaptable to your language
Plan the details
Can AI create a horse that looks like ours?
We avoid it. Generated horses rarely hold up to a professional eye, and a convincing fake of a specific animal would mislead buyers. We work from your photographs instead.
Can the commercial mention the yearling sale?
A factual mention of the season is normally fine. Using Keeneland's logo or images of its grounds needs their permission.
Will the film be labelled as AI-assisted?
We can add a discreet notice and keep a record of generated scenes. Your platforms' rules and your own policy decide the exact wording.
Who owns the finished commercial?
Ownership and usage of the film and its variants are set out in the quote you approve before production begins.
Start with your images
Send your packshots, approved label text, a few barn photographs you are cleared to use and the date your campaign starts, and we will draft a script.