Notlith · Madison
AI video production in Madison: a sire commercial for a dairy genetics firm
Each October, World Dairy Expo fills the Alliant Energy Center with breeders, judges and genetics companies, and each December the Council on Dairy Cattle Breeding publishes a new round of official evaluations. For a Dane County firm marketing semen from a promising young bull, those two moments decide the year. Notlith makes its commercial with AI, remotely, from the firm's own photographs, proof sheets and daughter images.
Remote production · From your photos
A herd manager reading numbers in the parlor office
The person choosing this bull runs breeding decisions for a herd in Wisconsin, Minnesota or further afield. They read proof sheets for a living and will notice a rounded figure or a missing reliability before they notice the music. The commercial earns their attention only if it respects that.
The idea is a single question every breeder asks: what will his daughters look like in the barn three years from now. The film answers with real daughter photographs, the official numbers and a slow, quiet pace that mirrors how such a choice is made.
The animal is never retouched
Dairy breeders have argued for years about edited cattle photographs: straightened toplines, deepened udders, cleaned-up legs. An AI model will happily make those changes without being asked. In this film the bull and his daughters appear exactly as your photographer captured them, and we check every frame to make sure nothing about the animal's conformation has shifted.
Generation is limited to what surrounds them: morning light through a freestall barn, a soft background, motion in the graphics. Those passages are disclosed in the caption, so no buyer mistakes a generated setting for the farm where the daughter actually milks.
Proof figures that match the official run
Index values, reliabilities and trait figures appear on screen exactly as they appear in the current official evaluation, with the run date shown. If the December release moves a number, we update that card and nothing else, so the commercial never outlives its data.
Index names belonging to breed associations or other organizations are used the way their owners require, and we follow your guidance on any claim about health traits or components. A preliminary genomic number that cannot be used for marketing stays off screen.
From the December release to the colored shavings
The first version goes out with the December proofs: a short vertical cut for your sales team to send by text, and a longer one for your website and newsletter. Updated cards follow the April and August runs.
By the time Expo returns to Madison in the fall, the same master can loop silently on your booth screen, with daughters photographed over the summer added in. If a daughter wins in the show ring, that is real footage from the event and should be filmed by someone who was there.
Catalog demonstration
See the production approach
English, adaptable to your language
Plan the details
Can you improve a photograph of a daughter that was taken on a bad day?
We can correct exposure and color balance, as a photographer would. We will not alter the animal's body, udder, legs or markings.
What happens when the proofs change?
Figures sit on separate cards in the edit. When a new official run is published, we replace those cards and leave the rest of the film untouched.
Can the film be dubbed for export buyers?
Yes. We prepare subtitled or voiced versions in the languages you need, using translations your export team approves, with figures checked again in each version.
Is the use of AI disclosed?
Yes, in the caption or end card. For a breeding audience that cares about honest images, we recommend saying plainly which parts were generated.
Start with your images
Send us your sire's current proof sheet, daughter photographs and the date you want the first version in your sales team's hands.