Notlith · Chattanooga
AI video production in Chattanooga: flooring collection films for the winter show
Drive south from Chattanooga across the Georgia line and you reach Dalton, known as the Carpet Capital of the World, where carpet and flooring mills have long shaped the regional economy. Notlith makes AI advertising films remotely from your real material. This page follows one scenario: a flooring maker in the area preparing a new collection film for the industry’s winter trade show and the dealer launch that follows.
Remote production · From your photos
A collection launched on a show floor in Las Vegas
The International Surfaces Event, held in Las Vegas early in the year, is where flooring makers show new lines to dealers, designers and specifiers. A collection film made for that booth has to run silently on large screens, loop without a visible seam and make a texture readable from across an aisle.
Planning starts in the fall, when samples exist but photographed installations do not. That is the gap an AI-assisted film can fill, as long as the product in it stays exactly the product the mill will ship.
Rooms that have not been built yet
A new carpet tile or vinyl plank needs context: a hotel corridor, an open office, a clinic waiting room, a family kitchen. We generate those spaces as original sets, styled to the segment you sell into, and lay your real product into them.
These rooms are presented as visualizations, not as reference projects. We never imply that a named hotel, hospital or company has installed the collection, and installation photographs you add later replace generated scenes rather than mixing with them unlabeled.
Pile, repeat and color under changing light
Flooring fails on screen in specific ways: a pattern repeat drawn at the wrong scale, a loop pile that turns smooth, a gray that drifts warm under generated evening light. A dealer holding the physical sample will notice at once.
We start from flat, color-calibrated scans or photographs of each colorway, with repeat dimensions from your spec sheets. Every shot is compared with the samples before review, and if a model cannot keep a texture faithful, we fall back to a simpler, controlled move over the real scan.
After the show: dealer portals and showroom screens
Once the booth closes, the same film keeps working: a shorter cut for dealer portals, a vertical version for the sales team’s posts, stills for the sample book and a silent loop for showroom displays across the region.
Each colorway can get its own short spot built from the master, so a dealer shows only what it stocks. Where generated imagery appears, we apply the labeling each platform requires, and usage rights for the delivered film are set out in the quote.
Fictional concept created with AI
In pictures
Catalog demonstration
See the production approach
English, adaptable to your language
Plan the details
Can the film use our existing installation photos?
Yes, and we recommend it when you have them. Real installations are shown as such; generated rooms stay separate and are described as visualizations.
How do you keep colors accurate on a booth screen?
We grade to your calibrated scans and can supply a version adjusted for the screen type you rent, once the booth specifications are known.
Can we show a commercial client’s lobby?
Only with that client’s written permission and your own photographs. Otherwise we create a neutral lobby that does not resemble a real building.
Is AI suitable for showing manufacturing at the mill?
Not really. Tufting lines, dye houses and people at work should be filmed for real. We can edit that footage together with the AI-assisted collection sequences.
Start with your images
Send scans or flat photos of each colorway, the spec sheets with repeat sizes, your segment priorities and the booth screen specifications.