Notlith · Hartford
AI video production in Hartford: a Medicare agency's spot for Annual Enrollment
Hartford has been an insurance town for generations, and every year from October 15 to December 7 one corner of that business gets very busy: Medicare's Annual Enrollment Period. An independent agency in West Hartford or Wethersfield that compares plans from several carriers needs a commercial that is clear, calm and inside the federal marketing rules. Notlith makes it with AI, remotely, from the agency's own photographs and approved script.
Remote production · From your photos
Someone turning 65 with a kitchen table full of mail
The person this spot speaks to has envelopes from several carriers, a neighbor's advice and a deadline in December. They are not looking for excitement. They want to know who will sit down with them, how long it takes and whether it costs anything to ask.
The idea of the film is that table, gradually cleared: letters stacked, a pen set down, one appointment written on the calendar. It is shot as a still life, with generated light moving across real objects your team photographed in your own office in the morning.
The disclaimer is part of the script, not a footnote
CMS requires third-party marketing organizations to carry a standard disclaimer in their advertising, stating that they do not offer every plan available in the area and pointing viewers to Medicare.gov or 1-800-MEDICARE. We write the spot around it from the first draft, with the on-screen duration and voice-over pacing your compliance contact asks for.
We use the wording CMS publishes at the time of production, supplied by you or the carriers you represent, and we do not paraphrase it. If a carrier must review the spot before it airs, we build that round into the schedule rather than finishing first and hoping.
No synthetic beneficiaries, no government look
A generated retiree saying a plan changed their life would be a fabricated testimonial, and in this category it could mislead a viewer badly. If people appear, they are your real agents, photographed with consent. Clients are never invented and never quoted without signed permission.
We also avoid imagery that could suggest the agency is the government: no imitation Medicare cards, no official-looking seals, no red, white and blue that echoes federal forms. Plan names, premiums and benefits appear only if your carriers have approved them for that specific piece.
Seven weeks on air, then the January window
Across the enrollment period the spot runs as a 30-second version for streaming and local TV, a 15-second reminder for the final weeks and a vertical edit for social. A Spanish version, voiced by a native speaker and checked by your bilingual staff, can serve clients around Park Street and Parkville.
When Annual Enrollment closes, the same master can be revised for the Medicare Advantage Open Enrollment Period that runs from January to March, with dates swapped on replaceable cards. Each version is marked as containing AI-generated imagery.
Catalog demonstration
See the production approach
English, adaptable to your language
Plan the details
Do you know the CMS rules better than our compliance team?
No, and we do not claim to. We build the spot so your compliance contact and carriers can check it easily, and we apply their corrections exactly.
Can the spot mention specific plans or premiums?
Only with the carrier's approval for that material. Many agencies keep the spot general and direct viewers to an appointment instead.
Can our licensed agents appear on screen?
Yes, from photographs or footage of them taken with consent. We do not generate faces or voices that resemble them.
Can the spot be ready before October 15?
That depends on the carrier review process. Send your brief in late summer and we agree a schedule that leaves room for every approval round.
Start with your images
Send us your office photographs, the carriers you represent and the disclaimer wording your compliance team uses.