Notlith · Christchurch
AI video production in Christchurch: property films for a rebuilt city
Christchurch has rebuilt much of its central city since the earthquakes, and new townhouses and apartments continue to rise along the Ōtākaro Avon River corridor and in suburbs reaching towards the Port Hills. Notlith creates advertising films for developers and real estate marketers remotely, using their plans, renders and site photos. We provide the idea, script, AI-assisted imagery, edit, grade and sound, without overselling a single view or finish.
Remote production · From your photos
Selling a way of living in Ōtautahi
Buyers in Christchurch are often comparing a central townhouse with a bigger section further out. A film should make that choice concrete: cycling to work along the river, a Saturday at the Riverside Market, walking to the Botanic Gardens with a pram. We pick one of those and let the development's real advantages carry the story.
The script sets out shots, voice-over and music, and comes with look frames showing light, palette and how interiors are presented. Canterbury light is clear and cool, especially in winter, and the film can lean into that. Agreeing those decisions before generation keeps the developer, the agent and the architect aligned, and stops the film promising something the build cannot deliver.
Honest views, honest finishes
Generative tools are happy to add a mountain view, a bigger garden or a second bathroom. We are not. Every view in the film follows the site orientation, every room follows the plans, and finishes match the specification. Frames are checked against renders for window placement, rooflines and materials, and anything that departs is corrected or composited.
People in the film are anonymous figures, never residents describing their new life. We do not generate neighbours, cafés or parks that do not exist near the site, and we leave out seismic or building-standard claims unless your documentation states them in exact words. Buyers here read those details closely, and so should a film.
From off-the-plan to show home
For off-the-plan releases, a generated film is often the only moving image available, which is where the hybrid approach helps most. Once a show home exists, real footage becomes more persuasive, and we will recommend filming it. Both can be combined, using generated sequences for future stages and real material for completed homes, so a staged project keeps a single, consistent campaign.
Each master is delivered in 16:9 for YouTube and the agency website, 9:16 for Instagram and Facebook stories, and 1:1 for property portals and paid posts. We prepare separate edits for spring launches and for winter, when buyers want warmth and insulation to feel real, not stated. The same structure and music carry across both, so the campaign still reads as one.
The material we need
Send floor plans, elevations, renders from several angles, material and colour boards, a site plan with orientation, and any photos of the surroundings. We work in agreed review rounds and label generated content clearly on every platform. Usage and rights for the delivered film, including portals and the agency's own channels, are specified in the quote.
If you have drone or ground photos of the site and the neighbourhood, include them. They let us keep the setting honest, show real distances to amenities and avoid inventing a backdrop. Where a detail is uncertain, we leave it out rather than guessing, because a buyer's first visit should confirm what the film showed.
Fictional concept created with AI
In pictures
Catalog demonstration
See the production approach
English, adaptable to your language
Plan the details
Can you work from architect renders only?
Yes. Renders, plans and material boards are enough to start. Site photos help us keep views and surroundings accurate, so we always ask for them if they exist.
Do you mention earthquake standards in the film?
Only if you provide the exact wording and documentation. We do not paraphrase structural or compliance information, because buyers and their lawyers rely on it when they compare developments.
Can we update the film when the show home opens?
Yes. We can replace generated interiors with real footage of the show home, keeping the same structure, music and branding so the campaign stays consistent.
How is AI imagery labelled?
We add a short disclosure on screen or in the caption, in line with platform rules and advice from your agent or legal team, so buyers know which scenes are illustrations.
Start with your images
To start, send us plans, renders, material boards and site photos, along with the release date you are working towards.