Notlith · Edinburgh
Social video ads in Edinburgh
A scrolling viewer needs a reason to recognise the product before the atmosphere takes over. Notlith makes short product adverts for Edinburgh businesses from supplied photographs, combining remote creative direction, AI-assisted sequences, editing and sound. The brief starts with one product, one audience and one next step.
Remote production · From your photos
Choose the moment that earns attention
An Edinburgh gift retailer could open with a pack being revealed; a drinks brand might lead with its distinctive can. Neither needs a castle backdrop to establish value. Specify what the viewer should recognise in the opening image, then keep that detail visible long enough to register. A hurried succession of effects can hide the very item being advertised. We work from the actual pack and agree the commercial message before planning transitions. An offer, if included, comes from your approved information rather than from a suggested discount.
Build vertical composition around the item
A beauty product needs sufficient space for its full outline and readable branding when adapted for Reels, TikTok or Shorts. The composition should anticipate surrounding platform controls without relying on a permanent interface layout. We inspect the intended placement before final delivery. Product names and essential text can be added in the edit, where they remain stable. A glass reflection must not become a different label or bottle. If a dramatic camera move makes the object uncertain, a simpler reveal keeps the advert useful.
Separate a collection story from an offer
A fashion shop in the New Town might promote a new collection with one clear material or silhouette running through the sequence. That differs from an advert announcing a particular item in stock. Supply the garments and colourways relevant to each version, and mark anything that is styling only. The film can build rhythm from fabric detail, a complete view and a closing product frame. We will not imply footage of your shop or model unless those sources are genuinely supplied and authorised.
Plan versions with a question to answer
A reusable bottle campaign could compare an opening based on portability with one based on the closure detail. Keep the rest of the message consistent enough for your own campaign reporting to be meaningful. An Edinburgh audience segment and a wider delivery audience may also need different endings. We agree aspect ratios, caption treatment and the intended destination before editing. Music and sound effects support the identity, while the message must still read silently. Placement, media spend and performance monitoring are separate from producing the creative.
Fictional concept created with AI
In pictures
Catalog demonstration
See the production approach
English, adaptable to your language
Plan the details
Can these films be used on TikTok and YouTube Shorts?
Yes, subject to the agreed formats and permitted use of all assets. We check the intended placements at delivery because display conventions and advertising requirements can change.
Will you invent a creator endorsement?
No. A fictional character cannot be presented as a real customer or influencer recommendation. Genuine endorsements require the actual contribution, permission and accurate context.
Should an Edinburgh advert mention the Festival?
Only when the campaign has a relevant, verified connection. A seasonal audience can inform the brief without suggesting participation, sponsorship or a location that the business does not have.
Can you promise a lower cost per sale?
Creative production alone cannot establish that outcome. We can prepare distinct, clearly identified variants for evaluation, but your offer, targeting, spend and landing page also affect results.
Start with your images
Share the product, destination page and main buying reason. We will turn those into a focused short-video brief and a defined set of versions.