Notlith · Spokane
Social Video Ads in Spokane for running shops in the run-up to Bloomsday
Every year on the first Sunday in May, Bloomsday sends a 12K field from downtown Spokane out along the west side, up Doomsday Hill and back to a finish at the Monroe Street Bridge. For an independent running shop, the weeks before it shape the spring: shoe fittings, group training, layers for cold mornings. Notlith makes short social ads for that stretch, remotely, from your own photographs of the shop, the staff and the shoes on your wall, with AI-assisted motion, editing and sound.
Remote production · From your photos
A fitting before the training plan starts
Many entrants sign up in winter and only then look at their shoes. A short ad from your shop can show what a fitting actually involves in your store: the gait check, the try-on run along the sidewalk, the staff member who asks about past injuries. Shot from your own photographs and a few phone clips, it gives a first-time entrant a reason to come in before week one rather than after the first blister.
We keep the shoes exactly as they are. Colorways, logos and sole patterns come from your photographs or the brand's approved assets, never from generated images, because a runner who walks in for the shoe in the ad expects to find that shoe on the wall.
Saturday long runs that leave from the shop
Shops in Spokane often host group runs, and spring programs tend to build toward the hill around the fifth mile of the course. A weekly vertical post can announce the meeting point, the distance and the pace groups, using photographs of past runs where the participants agreed to be shown. A route map on an editable card lets you change the loop when the Centennial Trail or a riverside path is closed.
We do not generate runners. A crowd of synthetic faces at the start of a group run would be easy to make and would mislead the people you want to meet on Saturday morning. If you have no group photographs yet, the post uses the route, the clock and your storefront instead.
Layers for a March morning on the South Hill
Training for a May race in Spokane means early runs that can start near freezing and end in sun. Ads in March and April can show the layering your staff recommend, jacket, gloves, a light hat, laid out on the counter and then worn on a real run, so the post works as useful advice before it works as a sale.
Product claims follow the manufacturer's wording. If a jacket is water resistant rather than waterproof, the caption says so. Prices and promotions sit on a separate card we can update or remove without rebuilding the edit.
After the finish line, the next race on the calendar
The week after Bloomsday, many runners have a shirt, a time and the question of what comes next. A short set can invite them back for a recovery shoe, a summer trail race or the shop's next training group, timed to that week rather than left running through June.
We never reproduce the finisher shirt, the Bloomsday logo or race photographs you do not hold rights to, and the ads do not suggest that your shop is an official partner unless it is. Wording such as "training for Bloomsday" stays descriptive, and anything closer to the race's own branding waits for written consent from the Lilac Bloomsday Association.
Fictional concept created with AI
In pictures
Catalog demonstration
See the production approach
English, adaptable to your language
Plan the details
Can the ad mention Bloomsday by name?
Yes, descriptively, for example to say that your group trains for it. We avoid the race logo and anything that implies sponsorship, and if you are an official partner we follow the wording the association has approved.
Can we feature staff and customers from our group runs?
Yes, from photographs or clips you supply of people who agreed to appear. We do not create synthetic runners, coaches or testimonials.
Can you show shoes that have not arrived in the shop yet?
Only from the brand's own approved images, labeled as coming soon. We do not generate a shoe or a colorway, and the post switches to your shop photographs once the stock is on the wall.
Is the jacket in the demo a real product?
No. It is a fictional concept created with AI to illustrate the format. Your ads use your own photographs and the brands' approved material only.
Start with your images
Send us photographs of your shop and staff, your spring training calendar and the products you want to lead with, and we will propose a first set of posts for the weeks before Bloomsday.