Notlith · Birmingham
Short social video ads for Birmingham businesses
A short advert has little time to explain why the product matters. Notlith helps Birmingham brands turn a focused proposition into a compact film for social feeds. We work remotely from your photographs, combining AI-assisted imagery with creative direction, editing and sound. The starting point is one product, one audience and one intended response.
Remote production · From your photos
Make the opening image earn its place
A drinks launch can open on the can itself, an unmistakable colour or a clearly framed serving moment. The choice depends on what viewers already know. A new Birmingham brand may need immediate product recognition; an established range may lead with a new flavour. We discuss that distinction before planning effects or transitions.
The catalogue can demonstrates pace and contrast. It does not supply claims for your own drink. Your approved packaging, offer and message set the limits, including any difference between the item sold and the styling used to present it.
Plan a vertical composition from the outset
Fashion films are easily weakened by an automatic crop. A jacket may fit a wide frame but lose its sleeves, hem or styling context in a vertical version. We plan the full silhouette and readable details around the intended format, then check each output individually.
For a label selling online or through a Digbeth showroom, distinguish a national collection launch from an invitation to visit. The former can end on a garment page; the latter needs the actual showroom details. Local wording should serve that choice rather than decorate an otherwise generic advert. Text should remain concise, with space around it for the viewing interface. Placement requirements are confirmed for the chosen destination.
Vary the message deliberately
A useful set of variants changes a meaningful decision: the opening benefit, the product angle or the closing invitation. Three nearly identical effects are not necessarily three distinct ideas. For a reusable bottle, one version might establish its form while another explains an accurately documented feature.
We agree which elements remain constant so that your own campaign team can compare versions sensibly. Audience selection, media spending and performance analysis are separate from making the films. We do not promise a cost per click, return on spend or sales increase from a creative treatment.
Keep the offer clear with or without sound
A software promotion may be watched without audio, so its on-screen sequence needs to communicate the action. The fictional application demo illustrates a visual progression; actual screens, functionality and commercial terms must come from your business. Avoid asking one short film to explain an entire service.
Sound can reinforce transitions and give the edit character when it is heard. We still review the muted version, check lettering and confirm that the ending agrees with the destination page. A Birmingham-specific campaign can name a real service area without suggesting an office or coverage that your company does not have.
Fictional concept created with AI
In pictures
Catalog demonstration
See the production approach
English, adaptable to your language
Plan the details
Can you prepare Reels, TikTok and Shorts versions?
The brief can include versions for those destinations. We confirm the required aspect ratios, duration and deliverables before production rather than treating a single crop as suitable for every placement.
Do you run the advertising account?
This page covers creative production. Paid distribution, targeting and account management are not assumed to be included. Tell us who will publish the assets so the handover fits their requirements.
Can we update a promotion later?
Yes, an update can be scoped. Keep changing information such as offer dates in a clearly identified part of the edit, and provide the replacement wording for review before a new export.
What should we send with the product photos?
Share the audience, approved benefit, landing page and any existing brand guidance. Identify the version of the packaging currently on sale and tell us which claims have already been checked internally.
Start with your images
Bring a specific offer and a small set of reliable product images. We can define the opening, the variants worth making and the files your publishing team needs.