Car dealership video ads: the real car, properly staged

If the subject is a vehicle, a limited run, a restored classic, a set of wheels or a roof box, our Product film is the right base. It starts at €890 excl. VAT. The story is about the object: its line, its paint, what the cabin is made of.

If you are promoting what the dealership or garage does, servicing, part exchange, detailing or wrapping, our Service film fits better, from €990 excl. VAT. The film is then about the customer's experience rather than one model. Not sure which? Tell us the goal and we will recommend one when we quote.

We never alter a vehicle. No different wheels, no adjusted paint, no added equipment, no new upholstery. Every shot is compared with your photos, and if an angle cannot be shown faithfully, a rear three-quarter you never photographed for instance, we leave it out rather than invent it.

Manufacturer brand guidelines apply: logo use, clear space, typefaces and, for franchised dealers, sometimes approval from the brand before anything is published. Send us the rules that bind you. Legal wording on price, finance or leasing, and any fuel economy or emissions figures, are supplied and checked by you; we place them exactly as given.

Ten or more photos per car is ideal: front, side, front and rear three-quarters, the driver's seat, the rear bench, and close-ups of wheels, grille and lights. Even, diffused light with no workshop reflections in the paint gives a far better result than flash.

For a dealership, add the showroom, the workshop, the handover bay and any staff happy to appear. With fewer photos, describe the project and we will quote; a PDF brief is welcome, especially if it contains the guidelines of the marque you represent.

For an accessory such as a tow bar, a body kit or paint protection film, photograph it on its own and then fitted, from matching angles. The film can then move from product to use without inventing the car it sits on.

We do not have a car demonstration film, and we would rather say so than imply otherwise. What we show instead is a leather armchair concept. It is not a car. It does show what matters in a cabin: the grain of the hide, the regularity of a stitch line, the way a hand settles on an armrest.

That is the same treatment we give to seats, steering wheels, door cards and trim. On a premium or collector car, these close-ups often do more for perceived value than a wide shot of the bodywork, because they show the condition of the things a buyer will actually touch.

On a classifieds listing, the film sits beside the gallery and gives buyers a reason to stay. On your own site, it can introduce new arrivals or the pick of the month. On a showroom screen it plays on a loop with the sound off, so we write it to make sense in silence.

Essential, at 15 seconds, suits social and paid ads. Signature, 30 seconds plus a 15-second cut-down with a synthetic voiceover in one language, walks through one model properly. Prestige, 60 seconds with two cut-downs, two-language synthetic voiceover and the social launch kit, is for a model launch or the sale of something genuinely rare.

Wrapping and detailing studios can show finished work as well. Send photos of a car you have treated, with the owner's permission, and we build the film around the result you actually delivered.