Notlith · Salt Lake City
AI video production in Salt Lake City: launch films for direct-selling brands
Notlith produces launch films for Salt Lake City supplement, skincare and wellness companies that sell through independent distributors. We start from your real bottles, ingredient photos, claim sheet and brand guide, write the story, use AI to generate settings and motion, and finish edit, grade, music and sound remotely. The film is built to open a convention stage and then live on distributors' phones.
Remote production · From your photos
The reveal on stage comes first
Utah has a long-established supplement and direct-selling industry, and many of these companies unveil new products at an annual event for their distributors, in a hotel ballroom or a hall at the Salt Palace. That first audience already knows the brand. The film has one job in that room: make the new product feel like the reason everyone travelled in.
So we write for a large wall and a room that applauds, not for a scrolling thumb. The script builds to a single image of the bottle or jar, timed to the moment your presenter hands over. Screens at these events are often extra wide, so we compose a dedicated stage version from the same master, and agree the beats with your events team early.
Every sentence on screen comes from your claim sheet
Supplement and skincare advertising in the United States sits under FDA and FTC rules, and your regulatory team has usually approved a precise list of statements. We work from that list only. No disease claims, no before and after faces, no generated doctor or scientist in a lab coat, no testimonial from a person who does not exist.
AI generates mood: morning light in a kitchen, mountain air outside a window, ingredients turning slowly against a dark ground. The bottle itself, its label, cap and capsule color are matched against your packshots shot by shot. If an ingredient is shown, it is one listed on the label, in a form your team signs off.
A share kit for distributors' own feeds
After the event, the same film becomes material that independent distributors post themselves. We cut vertical and square versions with captions burned in and clean space at the start or end for a personal message, so each person can add their voice without editing the product shots or rewriting a claim.
Income and lifestyle promises are a known risk in direct selling, and the FTC has warned companies about them. The share kit therefore shows the product, never a car, a beach house or a paycheck. We note in each file that AI was used in production, so a distributor reposting it is not left to explain the imagery.
Versions for the markets your field already reaches
Many Utah direct-selling companies operate in several countries at once, and distributors abroad want the launch film the same week. We produce Spanish, Japanese, Korean, Chinese or other language versions with translated supers and voice, each checked by a native speaker you nominate.
Label rules differ by country, and a claim approved in the United States may not be allowed elsewhere. We keep a separate approved line list per market and swap packaging when the local pack differs. Usage rights per country and channel are set out in the quote, before the first draft.
Fictional concept created with AI
In pictures
Catalog demonstration
See the production approach
English, adaptable to your language
Also for venues
A place to show off? We turn it into a film.
Our films go beyond products: dining room, terrace, suite or office, we showcase your space from your own images.
Plan the details
Can the film include results our customers have reported?
Only in the form your regulatory team has approved, and never through generated people or invented before and after images. If real customer stories matter, filmed testimonials with consent are the right route, and we can cut them in.
Can you deliver for an ultra-wide LED wall?
Yes. Send the pixel dimensions from your staging company, and we compose a stage version with the bottle and titles placed where the room can see them, alongside standard 16:9, vertical and square files.
Can distributors edit the files themselves?
We supply locked product sections with open space for a personal intro or outro. That keeps the approved claims and packshots intact while still letting each distributor speak in their own voice.
Do you have a Salt Lake City office?
No. We work remotely, with calls in Mountain Time and online review links your marketing, regulatory and events teams can all comment on in one place.
Start with your images
Send your packshots, your approved claim sheet and the date of your launch event, and we will write a concept for the stage and the share kit.