Notlith · Leeds
AI video production in Leeds: launch films for Yorkshire food and drink brands
A new line from a Yorkshire producer has to win two audiences in turn: a grocery buyer, then the shopper. Leeds puts the first conversation close to home, with Asda's head office in the city and Morrisons based in nearby Bradford. Notlith's AI video production builds one launch film from your real pack shots and serving photos, first for the buyer meeting, then for the shelf and the feed.
Remote production · From your photos
A film made for the buyer meeting first
Range reviews are decided in meeting rooms, usually from a deck and a sample. A short film can carry what the deck cannot: the moment the product is opened, poured or cut, and the occasion it is meant for. We write it for that room, around a single proposition the buyer can repeat to colleagues, such as a new flavour for barbecue season or a lunchbox format for September.
That shapes the script. The film has to work without a voice-over in a busy office, so the key line sits on screen and the pack stays legible in every product shot. It also has to be honest, because the buyer will compare it with the sample on the table. If the film promises a richer colour or a fuller pack than the product delivers, it works against you.
Pack shots and serving photos as source material
We work from what a producer already has: sharp photos of the pack front and back, the artwork files sent to the printer, the product out of its pack, and the serving suggestions on your website. From these we rebuild the pack precisely and generate the settings around it, whether a kitchen in late summer light, a picnic blanket in Roundhay Park or a winter table. The world is generated; the product stays yours.
Food is where generated imagery likes to exaggerate, so we hold it to the photographs. Portions stay the size printed on the pack, a sauce keeps its true colour and texture, and nothing appears on the plate that is not in the product or the suggested serving. Nutrition and health claims appear only if they are already on your approved label, worded the same way.
From the buyer's screen to the shelf
Once a listing is agreed, the film is reworked for the shopper. A short silent cut can suit in-store screens and retailer media placements where the retailer offers them, each with its own specification, which we follow from the brief they send you. A vertical cut runs on social and a square one sits on the product page. The proposition stays the one the buyer approved.
Timing follows the grocery calendar. Launches are planned well ahead of the shelf date, so the buyer version can be made early and the consumer versions finished once the final artwork is signed off. If the printer changes a colour or a claim late in the process, we update the rebuilt pack in every version before anything goes out.
Where the Yorkshire story is real
Provenance sells in this category, and it is easy to fake. We do not generate farms you do not own, makers who are not on your team, or a Dales landscape implying an origin your ingredients do not have. If your story depends on a real farm, a real bakery floor or a family member at the stove, those images should come from a photographer or a crew, and we will tell you so.
What we can do is combine. Your own photos of the site, the team or a stall in Kirkgate Market can sit inside the film untouched, clearly real, while generated scenes carry the mood around the product. Where a viewer might take a generated scene for footage, we suggest a short note on screen. How you may use the film, in meetings, in store and online, is set out in the quote.
Fictional concept created with AI
In pictures
Catalog demonstration
See the production approach
English, adaptable to your language
Plan the details
Can the buyer version be made before the pack is final?
Yes. We build it from the latest artwork proofs and mark it as a pre-production pack. When the final artwork arrives, we update the pack in every version so the consumer cuts match the shelf.
We are a small producer outside Leeds. Does that matter?
No. The work is done remotely from your photos and files, so a bakery in the Calder Valley or a dairy in North Yorkshire works exactly like a brand in the city centre. Reviews happen online.
Will the film run on a supermarket's own media channels?
Each retailer and its media partners set their own formats, durations and approval rules. Send us their specification and we cut to it. Their approval is theirs to give, but the file will meet the technical brief.
Can you show the product being cooked or served?
Yes, using your own serving photos as the reference. We keep portions, colour and texture faithful, and avoid extra steam, gloss or garnish that would make the dish look unlike the one a shopper makes at home.
Start with your images
Send us your pack photos, artwork files, a few serving shots and the date of your buyer meeting, and we will propose the film around them.