Notlith · Riyadh
AI video production in Riyadh: app launch films with a real interface
Riyadh's start-up and fintech scene has grown quickly around the King Abdullah Financial District and the city's accelerators, and many of these companies launch their products to Saudi audiences first. Notlith makes advertising films for apps and digital services remotely, from their real screens, brand assets and product roadmap. We provide the creative idea, script, AI-assisted imagery, edit, grade and sound, and we never show a feature the app does not have.
Remote production · From your photos
Selling a habit, not a feature list
An app advert fails when it tries to tour every screen. People download a product because it solves one irritation in their day: splitting a bill after dinner in the Boulevard, paying a supplier from a phone, booking a padel court before the evening rush. We pick that one moment, write a short story around it and let the onboarding do the rest.
Our scripts give each shot a purpose, a line of copy and a sound cue, and they come with a few frames that define the visual world: daylight across the northern districts, warm interiors, the colours of your brand. Approving this stage gives your product, marketing and compliance teams time to align before we generate motion.
Real screens, honest promises
Generated phone screens are almost always wrong: icons melt, numbers make no sense, buttons appear that the app never had. We never let the model draw your interface. Screens are built from your real UI, animated as graphics and composited onto the device, so every label and flow matches what a user will find after downloading.
Financial and regulated products need extra care. We do not suggest returns, approvals or speeds you cannot document, and we use the disclaimers your legal team provides. Generated people are anonymous users, never presented as customers giving testimonials. We also avoid sacred places and keep the styling of characters in line with what Saudi audiences expect.
Riyadh Season, Ramadan and the national calendar
The city's advertising calendar is busy. Riyadh Season fills the autumn and winter with events and visitors. Ramadan shifts attention to family time and late-evening phone use. Founding Day in February and National Day in September invite pride and heritage. We plan these as versions of one master, so the brand stays recognisable through every campaign.
The master is cut to 16:9 for YouTube, 9:16 for Snapchat and TikTok, which matter a great deal in the Saudi market, and 1:1 for paid social and app-store previews. Arabic is written first, in a natural Saudi register, and English is adapted separately for expatriate users. Interface text in each cut matches the language of the version.
Material to prepare, and when real footage helps
Send screen recordings and exports of the flows you want shown, your design system or Figma files, logo and brand guidelines, and the legal lines that must appear. We review together at script, look frames and edit. The finished film carries an AI disclosure suited to each platform, and its usage terms are set in the quote.
If your launch relies on a founder speaking to camera or a real team in your office, filming them is more convincing than any generated scene. We will suggest it when it applies. A hybrid film can combine that real footage with generated sequences and precise interface animation, which suits companies that need both credibility and speed of iteration.
Catalog demonstration
See the production approach
English, adaptable to your language
Plan the details
Do you need access to the live app?
Not necessarily. Design files, screen recordings and a test account are enough. We rebuild the screens as graphics, so the film stays accurate even if the store version updates after release.
Can you show our app in Arabic?
Yes. We animate the Arabic interface for the Arabic version and the English interface for the English one, making sure direction, numerals and typography match how your app actually displays.
How do you handle fintech compliance?
Your compliance team approves the script and the claims before production. We include the disclaimers they require and leave out any promise they cannot support.
Can we use the film in app-store previews?
Yes, if that usage is agreed in the quote. We can prepare cuts that follow the format and duration guidelines of each store, with the interface shown in the language of the listing.
Start with your images
Send us your screen flows, design files, brand guidelines and launch date, and we will reply with a first script direction.