SaaS video production: show the product before the trial

A launch film has under a minute to state the problem and the answer. A feature release is the opposite: one screen, one idea, published alongside the changelog. A landing page hero has to work silently on a loop, next to a sign-up button, and still make sense to someone who skims.

At a demo day or an investor meeting, the film is the opening: the real product on screen before the slides begin. Inside a free trial, a short onboarding teaser can encourage people to finish set-up. Each job needs different writing, and we agree which one at the brief.

We work from captures of your actual interface, supplied by you and authorised for use. We do not draw a product that does not exist, and we will not present a feature in development as live. If a screen will change before release, send the version that will ship.

Screens must hold demo data only: dummy accounts, made-up names, plausible amounts. No real customer records, email addresses or phone numbers. We do not add flattering metrics, customer logos or quotes you cannot stand behind. A dashboard full of invented growth curves erodes trust rather than building it.

We do not need access to your product or a staging environment. We work only from the captures you choose to send.

For SaaS, screens replace photographs. Ten or more high-resolution captures is ideal: the dashboard, the key steps of the main flow, empty and populated states, desktop and mobile if both exist. A short screen recording of the core journey helps us understand how one step leads to the next.

Add your brand assets: a vector logo, colours, typefaces, icon set and the positioning line you already use. With less material, describe the project and we will quote; a PDF brief is enough. The cleaner your screens, the fewer tricks the film needs.

Essential is the entry point of our Website & app film: 15 seconds, music and two rounds of revisions. It costs €990 excl. VAT. That is the size of a feature announcement or a paid social ad. Signature, at €1,590 excl. VAT, gives you 30 seconds plus a 15-second cut-down, sound design and synthetic voiceover in one language, which suits a landing page hero that needs to explain.

Prestige, at €2,690 excl. VAT, delivers 60, 30 and 15 seconds, synthetic voiceover in two languages, three rounds of revisions and the social launch kit. It fits a public launch or a product sold in two languages. A regular release programme is a Maison engagement, quoted separately.

A SaaS video is not a tutorial. It does not tour every button; it picks the one action that makes the value obvious, then stops. Everything else belongs to the demo, the trial or the help centre. We write for someone who has never seen your product and will decide within seconds whether to keep watching.

Films are delivered in landscape 16:9, ready for a website hero, a pitch deck, YouTube or LinkedIn. Editing, the timing of screen transitions and the grade are all done by hand, so the interface stays crisp and readable in every shot.

When your package includes a voiceover, we write it with your product team in plain words: no jargon the viewer has to decode, and no promise the product cannot keep on the first day of a trial.